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    DIRECT RESPONSE ADVERTISING DRIVES SALES

    Dec 11, 2019 2 minutes

    etailer John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Converze Media Group could have told him. Thanks to the firm’s proprietary attribution software, the media buying agency can accurately track the source of new customers who take action after hearing or seeing a broadcast

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