Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands

Written by Libby Gill

Narrated by Libby Gill

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute. Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.

• Language: English
• Publisher: Ascent Audio
• Release date: Aug 6, 2013
• ISBN: 9781469088884

Libby Gill

Libby Gill is a success strategist, executive coach, and author. She created the comprehensive launch plan that catapulted Dr. Phil to the highest daytime television ratings since the launch of the Oprah Winfrey Show. She continues to manage the growing Dr. Phil franchise. As a success strategist and communication consultant, Libby's clients have included Paramount Television, McCann Erickson, and the National Federation for the Blind. She headed communication departments at Universal Television, Sony Pictures Entertainment, and Turner Broadcasting's West Coast division. She has also been vice president of programming and development for Universal Studios USA. She lives in L.A. with her two sons.