The 7 Secret Keys to Startup Success: What You Need to Know to Win

Written by David J. Muchow

Narrated by Brett Barry

Finally, a new kind of business startup book—packed full of  practical advice plus essential  legal information you really need but don’t get in business school or anywhere else!

David J. Muchow is a thirty-year business expert, serial entrepreneur, corporate lawyer, and inventor who can help you build a successful startup business. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and business and law schools.

In 7 Secret Keys to Startup Success, you will learn:

- How to cut legal expenses and manage lawyers

- How to fire employees and partners without getting sued

- Patent, trademark and copyright strategies and tricks

- How to raise money without SEC problems

- How to avoid the financial “Valley of Death”

- What “to do” but also “what not to do" to avoid “startup suicide”.  

The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. You must avoid these mistakes to survive as a business. Other books focus on generalities such as “motivation” and miss these dangerous traps. Muchow, who teaches law, business and entrepreneurship at Georgetown, illustrates the 7 Secret Keys with fun and exciting examples, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. 7 Secret Keys to Startup Success is like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success!

• Language: English
• Publisher: Everand Productions
• Release date: Oct 25, 2022
• ISBN: 9781094448978

David J. Muchow

David J. Muchow is a thirty-year business expert, serial entrepreneur, corporate lawyer, and inventor who has advised hundreds of business. He teaches Law, Business, and Entrepreneurship at Georgetown, turns ideas into publicly traded companies, is a former DOJ prosecutor, and served at the NSC, OMB, and on Capitol Hill.

Reviews for The 7 Secret Keys to Startup Success

[kamaupharm · Rating: 5 out of 5 stars]

Written in simple format for an American but also global audience. Broke it down so simply and so well. Very practical. Illustrated frictional story brought e lessons to life

[Cesar Saña · Rating: 1 out of 5 stars]

First time I give a one star review ever. Horribly boring, absolute lack of substance. If you do not know anything he is saying you are far from being ready to start a substantial company. The title should not mention anything about startups as the book provides no insights into them. Pathetic.

[Eric Crim · Rating: 5 out of 5 stars]

A very important read for anyone who is starting or wanting to start a business. The story unrelated between the explanation of the information, while using the same story to create a picture of the good and bad of starting your own business is genius. Pina coladas, and cherries , with little umbrellas. He deserved the umbrellas . Thanks for a great read