Business Today

'Track Your Growth Driver'

The sooner you identify the KPI that matters, the saner your business will be and the faster it will grow.

What is entrepreneurship to you?" I was asked during a light hearted conversation at an event.

"I think it is a very expensive hobby," I quipped. It raised quite a few laughs, but a small gang of entrepreneurs knew it was dark humour.

It got me thinking how this one small word contains so many extreme emotions. It ranges from taking a calculated risk to playing on the whacky gut, from having no ego so that one can accept brutal feedback to being egotistic enough to prove them all wrong. It is all about learning to take harsh decisions like a detached doctor but still nurturing your business like a mother. Then there is my most favourite

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