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  • NZ Marketing

    CATCHING THE CDP WAVE

    Sep 21, 2022 5 minutes

    Back in 2013 when SpeakData was founded, marketing automation was the new exciting thing in the MarTech space and marketers in New Zealand and all over the world were soon clamouring to get into it.

    Over the next five years, the SpeakData team became highly skilled in this field, supported by expertise in data management, integration, business intelligence and analytics. Between 2017 and 2019, SpeakData dominated the NZ Direct Marketing Awards with 32 awards, including 15 Golds, two Supreme Nexus and one Grand Prix Award for its data-driven marketing work with various clients.

    By mid-2019 the company was peaking. It had a solid reputation, good clients and was very proficient in Marketo, a very popular marketing automation software. It had even been approached by several larger organisations interested in buying the business.

    Yet, despite being in this fortunate

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