Delivering insights at the speed of business by bringing the best of global and local together. That’s the intent of integrating New Zealand-based insights agency Colmar Brunton into Kantar’s global offering. The creation of the new structure is the culmination of a multi-year transformation of Kantar’s presence across the Asia Pacific region, and results in Kantar becoming the largest commercial insights agency in New Zealand.
As part of the integration, two new organisations have been created in Aotearoa, aligned with other global markets and each with their own client bases operating within separate legal entities. Kantar provides consumer insights consultancy to commercial entities, while Kantar
