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  • NZ Marketing

    INDUSTRY INSIGHTS

    Jun 25, 2020 5 minutes

    ASA REVEALS AD SPEND FOR 2019

    The NZ Advertising Turnover 2019 report was released in May and showed that advertising revenue across all main media was 2.767 billion dollars for the 12 months ending December 31, 2019. Here’s how the money was spent ($M):

    • Newspapers, $276
    • Newspaper Digital, $99
    • Radio, $277
    • Radio Digital, $4
    • Magazines, $156
    • Magazine Digital, $33
    • Out of Home, $174
    • Digital Only, $1,078
    • Addressed Mail, $32
    • Unaddressed Mail, $47
    • Cinema, $12
    • Television, $538
    • Television Digital, $41

    Paul Head, Chief Executive at the Commercial Communications Council says that this data reveals not much new and that we’ve pretty much seen the same trend for the past decade or so. “There has been strong growth for digital, albeit at a slowing rate and other media under pressure, particularly

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