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    Surf4Joy Business Sample Answer
    Surf4Joy Business Sample Answer
    Surf4Joy Business Sample Answer
    Ebook24 pages8 minutes

    Surf4Joy Business Sample Answer

    By AIB Publishing

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    About this ebook

    BTEC L3 - Marketing unit has a specific case study called Surf4Joy. The document will allow for the different intereresting views associated with surf. 

    LanguageEnglish
    PublisherAIB Publishing
    Release dateJan 24, 2023
    ISBN9798215214169
    Surf4Joy Business Sample Answer

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      Book preview

      Surf4Joy Business Sample Answer - AIB Publishing

      Contents

      Task 01: Research the market

      Task 02: Marketing Campaign Rationale

      Task 03: Marketing Campaign Rationale

      Task 04: Report to management on marketing campaign

      Executive Summary

      Appendix

      Appendix 1 - List of competitors

      Appendix 2 – Estimating the market size

      Appendix 3 – Target market estimation

      Appendix 4 – Advertising analysis and justification of budgets

      Task 01: Research the market

      Stand up puddle boards (SUP) could be used for (i) Canoeing (ii) Stand-up paddle boarding (iii) Kayating (iv) Rafting. It could be understood from this assessment and research carried out that the websites and sources are giving different numbers and stats. Therefore, based on the market size estimations, the researcher has presented his own calculations and view. ISA (2023) reveals

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