Rating: 0 out of 5 stars
0 ratings
Ebook240 pages7 hours
Cases in Marketing Financial Services
By Christine Ennew, Trevor Watkins and Mike Wright
Rating: 0 out of 5 stars
()
About this ebook
Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service. The book tackles both strategic and tactical marketing issues, and then covers a wide range of institutions and markets. The text will be of great use to professionals in the financial service industry.
Related to Cases in Marketing Financial Services
Related ebooks
Spike your Brand ROI: How to Maximize Reputation and Get Results Brand Loyalty A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsJust Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand Rating: 0 out of 5 stars0 ratingsAha Moments in Brand Management: Commonsense Insights to a Stronger, Healthier Brand Rating: 0 out of 5 stars0 ratingsLoyalty marketing The Ultimate Step-By-Step Guide Rating: 0 out of 5 stars0 ratingsLoyalty program A Complete Guide Rating: 0 out of 5 stars0 ratingsYour Career Marketing Plan Rating: 0 out of 5 stars0 ratingsAlpha Dogs: How Your Small Business Can Become a Leader of the Pack Rating: 4 out of 5 stars4/5Your Brand Is Your Business: Creating Value in Your Brands and Branding Strategy Rating: 0 out of 5 stars0 ratingsMarketing Information System A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsWhy Integration Marketing: Essential of Integrated Marketing Communications Rating: 0 out of 5 stars0 ratingsB2B Marketing Automation Third Edition Rating: 0 out of 5 stars0 ratingsTarget market Second Edition Rating: 0 out of 5 stars0 ratingsManaging Global Business Strategies: A Twenty-First-Century Perspective Rating: 1 out of 5 stars1/5The Marketing Century: How Marketing Drives Business and Shapes Society Rating: 0 out of 5 stars0 ratingsCommunication Strategy A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsThe One-Day Marketing Plan: Organizing and Completing a Plan that Works Rating: 3 out of 5 stars3/5Customer Survey Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsMarketing Plan A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsTrade marketing Second Edition Rating: 0 out of 5 stars0 ratingsFive Steps to Creative Marketing: How to Sell More Stuff, Get More Customers, And Gain More Media Coverage Rating: 0 out of 5 stars0 ratingsMarket Segmentation A Complete Guide - 2020 Edition Rating: 0 out of 5 stars0 ratingsBrand Reputation Management A Clear and Concise Reference Rating: 0 out of 5 stars0 ratingsMarketing and Finance: Creating Shareholder Value Rating: 0 out of 5 stars0 ratingsTarget Audience A Complete Guide - 2021 Edition Rating: 0 out of 5 stars0 ratingsStrategic Alliances: Three Ways to Make Them Work Rating: 4 out of 5 stars4/5Branding agency Complete Self-Assessment Guide Rating: 0 out of 5 stars0 ratingsSurf4Joy Business Sample Answer Rating: 0 out of 5 stars0 ratingsDigital Context 2.0: Seven Lessons in Business Strategy, Consumer Behavior, and the Internet of Things Rating: 0 out of 5 stars0 ratings
Marketing For You
The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Maslow's Hierarchy of Needs: Gain vital insights into how to motivate people Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Propaganda Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5
Related podcast episodes
Being Frugal: We talk about frugality as an expression of gratitude 100% found this document useful20 VC 002: How to become a VC with Kris Jones: Venture Capital: Startup Funding: The Art of Fomo 0% found this document useful75 - Understanding the Psychology of Why People Buy w/Melina Palmer 0% found this document usefulWARC Talks: How retail media is disrupting marketing structures 0% found this document usefulMissing Insights from the Virtual Water Cooler: What do employees need from their workplaces right now? 0% found this document usefulReward & Loyalty Program Creation -- Birk Cooper // Fetch Rewards 0% found this document usefulStart Thinking About Go-To-Market as a Product, with Sangram Vajre 0% found this document useful
Related articles
Staying On Top NZ MarketingArticle
Staying On Top
Nov 15, 2020
Despite being one of New Zealand’s most loved and trusted brands, as the lens of society changes the demand for ethical products has risen. Meaning, Whittaker’s needed a long-term plan to retain its increasingly consumer conscious consumer base. Good
2 min readOn Brand NZ MarketingArticle
On Brand
Mar 20, 2018
As advertising philosopher Jeremy Bullmore once observed: “Products are made and owned by companies. Brands, on the other hand, are made and owned by people… by the public… by consumers. A brand image belongs not to a brand – but to those who have kn
3 min readHybrid Strategies And The New Face Of Retail The European Business ReviewArticle
Hybrid Strategies And The New Face Of Retail
Jan 31, 2020
5 min readThe Future Of Marketing NZ MarketingArticle
The Future Of Marketing
Sep 23, 2019
5 min readMeet the New Gen Do Gooders Who Don't Wear Khadi, Run NGOs, Carry Jholas or Protest Banners India TodayArticle
Meet the New Gen Do Gooders Who Don't Wear Khadi, Run NGOs, Carry Jholas or Protest Banners
Jan 4, 2018
4 min readPaying Attention NZ MarketingArticle
Paying Attention
Mar 20, 2018
As the old phrase goes, everyone has a story in them. And that’s where most of them should stay. But with media outlets still cutting back on editorial resource and the rise of new digital tools that have allowed brands to talk directly to consumers
3 min readMarketing Sustainability Farmer's WeeklyArticle
Marketing Sustainability
Dec 16, 2019
As a fresh produce marketing professional, I obviously write from a marketing perspective. However, I appreciate that all aspects of agriculture have come under the sustainability spotlight. For a fresh produce farmer, this means not only using water
1 min readSocial Shopping – The Next Big Online Selling Platform NZ MarketingArticle
Social Shopping – The Next Big Online Selling Platform
Jun 22, 2022
6 min readThe Agency Sweet Spot AdNewsArticle
The Agency Sweet Spot
Mar 30, 2020
13 min readSavvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too EntrepreneurArticle
Savvy Startups Like Casper and Brandless Are Investing in Brand Image First -- and You Should, Too
Oct 1, 2018
4 min readPutting Your Mark On Marketing NZBusiness and ManagementArticle
Putting Your Mark On Marketing
Jul 22, 2019
3 min read5 Principles to Create Customer Experiences That Count ThinkSalesArticle
5 Principles to Create Customer Experiences That Count
Nov 2, 2016
4 min readCombining Online And Offline AdNewsArticle
Combining Online And Offline
Jan 27, 2020
1 min readNew Breed of Buyers Business TodayArticle
New Breed of Buyers
Oct 29, 2020
Luxury — just like the internet — is a truly global phenomenon. Its sellers are global. Its buyers are global. Even the aspirants are truly global. Luxury goods are often bought by buyers outside their home countries because shopping is such an inali
2 min readTop 10 B2b Marketing Trends That You Cannot Miss TechfastlyArticle
Top 10 B2b Marketing Trends That You Cannot Miss
Jul 1, 2021
1 min readSmall Town Agency, Big-Time Results Inc.Article
Small Town Agency, Big-Time Results
Oct 20, 2020
2 min readPowering Digital Transformation Inc.Article
Powering Digital Transformation
Aug 12, 2020
2 min readRestructuring the Sales Organisation ThinkSalesArticle
Restructuring the Sales Organisation
Jun 30, 2021
2 min readApple Pay Is Leading The Electronic Currency Revolution TechLife NewsArticle
Apple Pay Is Leading The Electronic Currency Revolution
Jan 5, 2019
5 min readMaking Memories MarketingArticle
Making Memories
Feb 11, 2018
5 min readWhy Your Business Should Get in on the Gamification Trend EntrepreneurArticle
Why Your Business Should Get in on the Gamification Trend
Sep 1, 2013
5 min readHow Event Management and Analytics Gave This E-Vite Company a Boost EntrepreneurArticle
How Event Management and Analytics Gave This E-Vite Company a Boost
Jul 1, 2014
2 min readAbout Branding Farmer's WeeklyArticle
About Branding
Mar 23, 2020
Branding is both a complex and exciting subject. Regardless of a farmer’s size or status, decisions about branding should be taken with great care. Branding plays a major role in making a product easily recognisable. When scores of farmers are all se
1 min readData-driven Decision-making Made Easier Inc.Article
Data-driven Decision-making Made Easier
Oct 23, 2019
2 min readLoyalty Programs Keep Customers Coming Back FuturityArticle
Loyalty Programs Keep Customers Coming Back
Apr 16, 2020
2 min readDirect-To-Consumer Pharmaceutical Advertising (DTCPA) In The US TechfastlyArticle
Direct-To-Consumer Pharmaceutical Advertising (DTCPA) In The US
Aug 2, 2021
8 min readYour Structured Approach To Brand Management Is Killing You MarketingArticle
Your Structured Approach To Brand Management Is Killing You
Feb 11, 2018
For many years now, academics and agencies have been developing scientific models to measure the strength of the brands we build. This is based on the prevailing wisdom that a good brand is one that grows in equity over time. The result is a (very re
4 min readNot The ‘s’ Word sort Your Sh*t Strategy Out NZ MarketingArticle
Not The ‘s’ Word sort Your Sh*t Strategy Out
Jun 9, 2021
11 min readDon't Know How to Reach Gen Z? Just Ask Beautycon. EntrepreneurArticle
Don't Know How to Reach Gen Z? Just Ask Beautycon.
Jan 1, 2019
8 min readThe Tools Of Attention MarketingArticle
The Tools Of Attention
May 15, 2019
The technology of the day is of vital importance to marketers. It doesn’t just define how we make what we sell, it defines how we connect with those we sell to. Modern marketing has only been around for a little over 100 years. What many believe to b
4 min read
Reviews for Cases in Marketing Financial Services
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Cases in Marketing Financial Services - Christine Ennew
Enjoying the preview?
Page 1 of 1