Model Answer: E-Commerce store launch by Unilever in Sri Lanka

By AIB Publishing

This is a model answer for MBA level students, looking to gain an understanding of product launch and business planning process. This e-book deals with the process that is involved in the launch process. Understanding the considerations that have to be made in the launch. A business plan and marketing planning process is to be gathered. 

• Language: English
• Publisher: AIB Publishing
• Release date: May 19, 2020
• ISBN: 9781393785811

Book preview

EXECUTIVE SUMMARY

The chosen company for analysis is Unilever Sri Lanka. Unilever Sri Lanka is a mighty organisation with a cumulative marketing budget that is over LKR 4 Bn. Turnover of the organisation exceeds LKR 10 Billion. The progress of the organisation has been challenged with the local competition and a category that have been fulfilled. New innovations and new categories have been a progress that has been considered.

The report covers the UStore brand, which has been focused on the different product roles and in developing for the different strategies that is significant and important to uniquely drive for importance of the organisation. In enabling for the business achievement it will lead to additional growth that has been provided for specific learning platforms.

Table of content

Contents

EXECUTIVE SUMMARY

Table of content

1. Introduction

2. Macro-environment

3. Attractiveness of the industry

4. Strategic position

5. Objectives

6. Strategic direction

7. Conclusion

REFERENCES

BIBILOGRAPHY

APPENDIX

APPENDIX A – Interest Rates

APPENDIX B – Ustore (E-commerce of Unilever)

List of tables

Table 1: Different macro environments and their relative influence on the business

Table 2: Different macro environments and their relative influence on the business

Table 3: Different macro environments and their relative influence on the business

Table 4: Different macro environments and their relative influence on the business

Table 5: Different