Winning the ‘20s: A Leadership Agenda for the Next Decade
THE WINNERS IN BUSINESS have shifted markedly in the last decade. When the 2010s began, the world’s ten most valuable public companies by market capitalization were based in five countries, only two of them were in the tech sector, and none was worth more than US$ 400 billion. Today, all of the top ten are in the U.S. and China, the majority are tech companies, and some — at least temporarily — have surpassed US$ 1 trillion in value.
Given the relentlessness of change on multiple dimensions, the keys to success are likely to be just as different over the next ten years. What will it take to win in the next decade? The Boston Consulting Group recently released a series called “Winning the 20s”, in which we present five imperatives for the next decade for organizations of all shapes and sizes:
1. Master the new logic of competition;
2. Design the organization of the future;
3. Apply the science of organizational change;
4. Achieve innovation and resilience through diversity; and
5. Optimize for both social and business value.
In this article we will do a deep dive on the first imperative: Mastering the new logic of competition. For details on the other four imperatives, visit bcg.com/en-ca/featured-insights/winning-the-20s/overview.aspx.
Mastering the New Logic of Competition
Internet and mobile technology ushered in the Information Age, profoundly affecting technology-intensive and consumer-facing industries such as electronics, communications, entertainment and retail. But the emerging wave of technology — including AI,
