The article provides a new framework to manage and develop corporate foresight, guiding strategic thinking and business growth. Systematically managed strategic foresight is one the keys to successful corporate transformation and to business success in the 2020s. It also paves the way to identifying strategic paths and to defining roadmaps that will allow the companies to navigate the highly uncertain times.
Future technologies, products, and markets are a subject of intense public interest, but even so, it seems that companies are hesitant to invest in corporate foresight as a way of better understanding their future business environment. Indeed, strategic foresight remains an unexploited potential for many companies. The benefits of future knowledge for business development are not always properly recognized.
Executives often think that foresight information has only limited relevance for practical business purposes. There is little concrete evidence on the value and benefits of systematically generated information about the future. We interviewed 15 business executives from companies operating in the global marketplace.
