Strategic Management - Sample Assignment Material & Discussion series

By AIB Publishing

Provides the reader with a background to Strategic Management. As a model answer series - the book does provide for three questions and a sample assignment answer.

The discussion provides for a number of theoratical models. 

• Language: English
• Publisher: AIB Publishing
• Release date: May 18, 2017
• ISBN: 9781386360889

Book preview

1.0  Framework

The report covers an analysis of strategic options and recommended actions to a specific organisational context.

A brief critical introduction discussing the meaning and importance of strategy.

Using suitable strategic analysis frameworks (i.e. PESTEL or Porter’s 5 forces), critically evaluate the chosen framework and analyse and evaluate the external environment of the organisation or SBU (strategic business unit) using this framework. Summarise findings by drawing attention to the key drivers for change in the sector/industry

Use of two theoretical frameworks (i.e. Porter’s Value Chain or Core Competencies or Porter’s Generic Strategy or Stakeholder Analysis) to evaluate how value is created in your own organisation. Summary of findings by drawing attention to the key drivers of competitive advantage. A critical review of two chosen theoretical frameworks.

Recommendation and justification on how value creation in the organisation or SBU may be sustained and enhanced to allow the organisation or SBU to improve on its current strategic position

2.0  Sample Answer

2.1 Introduction

Mintzberg (2007) defines strategy as a plan which supports an organisation to reach the desired stage to become successful. According to Simpson (1998), term strategy has been adopted from military to enhance the effectiveness and exactness of the business. In the competitive marketplace, the strategy is vital as it supports the organisation to compete with competitors to gain competitive advantage and it ensures the existence of organisation (Hanafizadeh, Rezeai & Ghafouri, 2009; Weigl, 2008; Hanafizadeh & Moayer, 2008). The aim of this report is to conduct a strategic analysis to understand the concept, importance and theories of strategy. In this report, XYZ will be critically analysed to accomplish the aim of this report. Furthermore, the background of the organisation is attached as Appendix B.

Firstly this report analysis the external and internal environment of XYZ by utilising appropriate frameworks such as Porter’s five forces, PESTEL analysis, Porter’s generic strategy and stakeholder analysis, to achieve the purpose of this report. At the end of this report, the recommendation will be provided to enhance the value creation, and it helps the XYZ