Choosing the best fit

all investments have an impact – either positive or negative. A positive impact can be generated deliberately or unintentionally. Selecting the right metrics is an important tenet of the impact measurement and management process. But simply measuring impact does not necessarily lead to creating impact.

Rather than focusing on what we want to measure, we need to shift our discussion to by the Rockefeller Philanthropy Advisors, talks about the importance of articulating ‘why’ investors pursue impact investment. The ‘why’ – which is often said to be underappreciated – “establishes the values, goals, and parameters”. It leads to a “more thoughtful and consistent strategy.”