Most companies are missing the opportunities of strategic foresight in developing and growing their business. We have seen this time and again both in our research and in our work with companies. Instead, managements’ focus is mostly on immediate results or short-term profits and incremental development.
In doing so, they fail to take advantage of many emerging opportunities for future business. Yet research has shown that strategic foresight can help to improve business competitiveness. When viewed in the long term, firms that systematically invest in foresight are more profitable and grow their value more than others.
Indeed, strategic foresight is a largely unexploited opportunity for companies. It allows firms struggling
