Marketing Management Worked Assignment: Model Answer Series

By AIB Publishing

Includes an Assignment along with questions. This is a model answer which does enable the students and tutors to gain inspiration from. 

• Language: English
• Publisher: AIB Publishing
• Release date: Jan 1, 2019
• ISBN: 9781386221111

Book preview

Model Answer Series: Case study based Q&A and Answers on Marketing Management

© 2018 by AIB Publishing

This is meant as sample answer guides for students and learners to gain an understanding of the theories well, and a sample to refer to. These model answers reflect referencing, structure and content that is of significance to answer.  You may use these Q&A guide as a reflection tool, to compare your answers or derive inspiration from it.

USING THIS MODEL ANSWER:

This model answers are intended to understand the different aspects of theories and its application, which will facilitate the readers to gain a better understanding. Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Contact: [e-mail]

This book may be referenced as:

AIB (2018) Case study based Q&A and Answers on Marketing Management, USA; AIB Publishing

QUESTION

You have recently been appointed as the Marketing Manager of a startup company (but which is part of a multinational corporation based in Malaysia). You have been given the task of identifying a product line that would satisfy the following conditions:

Target market - youth (generally in the age range of 13 to 30, but could spill over on either side)

Type of product - Product that solves a common problem

Ideally you are targeting all genders

The product would be taken later to overseas markets