The first question CEOs should be asking about their sustainability efforts is not “Are we compliant?” but rather, “What value are we creating?”
Consider: Energy and sustainability policies around the world have long been a mix of regulation and stimulation. Compliance is critically important. And recent pandemic-related increases in funding1 offer an additional push for top executives to strive for increased sustainability. But do companies gain market share, revenue growth, or increased profits because they’ve taken actions in the interests of compliance, tax breaks, or subsidies? Not nearly to the extent they could. When compliance and/or incentives are the primary drivers for “green work”, it’s easy to miss opportunities to strengthen performance.
Companies that pursue sustainability as a digital growth path are more than 2.5 times likely to be among tomorrow’s leading organizations.
We think that executives should consider sustainability through a different lens. Specifically, we propose that they invest in sustainability as a means to expand, move into new markets, or even create new markets. Our recent research, which included a global, multi-dimensional study of more .The critical caveat – and the key to succeeding – is . In this way, technology becomes the tool that both enables and augments sustainability.
