3 Strategies For Small Business Success: Business Strategies, #1

By Carl Cummings

This is the first in a series of comprehensive yet accessible books about business, brand, and marketing strategies. These bird's-eye-view books provide a general sense of the checklists and information required for small business owners to find success. Here, the previously disjointed sectors of business development and ownership are melded together into one holistic process.

• Language: English
• Publisher: Carl Cummings
• Release date: Jul 14, 2021
• ISBN: 9798201541262

Book preview

AUTHOR’S NOTE

Hello, and welcome to the first installment of this book series for small business owners. This edition will provide a bird's-eye-view explanation of the various moving pieces with which every small business and lifestyle business owner should be comfortable and familiar. The purpose of this book is to assist in the discovery and evaluation of issues in your business, then provide direction to advance your vision!

There is no lack of resources for small businesses, including YouTube channels, books, and podcasts, focusing specifically on one area of business or another. This book serves as a general guide to help you work through these previously disjointed sectors of business ownership and create a holistic strategy that will put your business on track to succeed. Melding the pieces together promotes a smoother process for everyone starting or healing their small business!

Today, many challenges stem from the dissonance between old and new business terminology and methodology. Much of this is the result of current business practices and language. Even twenty years after the dot-com boom, we as a business community struggle to find harmony between traditional and modern methodologies. This book is an attempt to   steer you in the direction of least resistance and provide some insight as to what steps you’ll need to take to find success! 

INTRODUCTION

Before you begin down this winding path, you need to ask yourself why you want to start a business. If you're already an established business owner, why did you choose this for your life? Many business owners do not have a clear understanding of their why. This is the root cause of far too many business failures.

Of course, there is a financial element to starting a business, everyone wants (and needs) to make money; that's a no-brainer. But cash alone doesn't answer the question of why? You’ll need to put the money aside so you can ask yourself that truly deep question. I hope this book helps you to find an answer, and understand your business a little bit better. My goal here is to help you start or improve your small business by ensuring that you nail every required step!

Today, we live in a system that