The Business Leaders Essential Guide to Growth: How to Grow your Business with confidence, control and reward.

By Stephen Dann

Businesses rarely seem to grow quite in the way their owners want them to. They either grow too fast or too slow or not at all. Sometimes they even go backwards.

Every successful business has experienced each one of the following stages. They can go from achieving amazing results and lofty goals to the brutal reality of fighting for survi

• Language: English
• Publisher: Business Impact Solutions Ltd
• Release date: Feb 2, 2022
• ISBN: 9781739979829

Stephen Dann

Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser.He has built and led marketing teams in 5 major organisations building high performing teams, harnessing new technology and innovative approaches. Leaving corporate life behind, he developed a series of small and medium sized enterprises and fully experienced the highs and lows of the entrepreneurial journey. He founded Business Impact Solutions Ltd in 2005 specifically to help business leaders and entrepreneurs tackle the challenges of growth, marketing, and innovation. As a business, management, and marketing consultant he has worked with over 400 client companies to date, ranging from mature global corporates and not for profit organisations to SMEs and high growth early-stage businesses across a wide range of sectors. He is a registered expert for the European Commission and is regularly called on to advise on the commercialisation of ground-breaking innovation. Stephen is passionate about innovation, creativity, and change. He is recognised for seeking new ideas and insights to help businesses solve their commercial problems through creative and imaginative use of technology and marketing. He believes that organisations only truly fulfil their potential and achieve their goals if they change the way they behave, change the way they operate or change some other fundamental aspect of the business. He constantly reminds business leaders that doing what you have always done and just exhorting teams to work harder is the best way to ensure those goals are not achieved. Stephen is dedicated to helping businesses fix the problems that prevent organisations, teams, and individuals from achieving their potential. As a sought-after business coach, consultant, and speaker, Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders and their teams. Information on Stephen's books, insights and other materials can be found at: www.businessimpactsolutions.co.uk

Book preview

1.

Where are you now?

Every journey has a starting point and a destination, a beginning, and an end. So, before we can build the route map, we need to be clear, and if need be, brutally honest, about the starting point.

So, let us start by defining the reality of your business today. (I will use the word business throughout this series of books, but this could be any organisation, charity, division, team or a specific product or service).

Clarity on the current situation of the business will be fundamental to developing your growth plans. This section covers a selection of ways to define the situation today and to focus on the critical ones. So, grab a notebook and let’s sketch out how your business looks today:

Describe your business:

Imagine you are talking openly and honestly to a friend (not a potential customer or your bank