The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing

By Joe Rubino

Millions of people around the world participate daily in network marketing sales. This book offers, for the first time, a step-by-step plan for building a profitable, long-lasting network marketing business. This simple, proven system—from an author who built his own million-dollar network marketing business—gives everyone in the network marketing industry the tools and tactics they need to succeed spectacularly. Rubino’s seven-step system covers every aspect of the network marketing business, from planning to prospecting to training, and gives you the confidence and attitude you need to make your business work and keep it profitable.

• Language: English
• Publisher: Wiley
• Release date: Dec 13, 2010
• ISBN: 9781118040355

Book preview

INTRODUCTION: THE PROMISE OF NETWORK MARKETING

Is network marketing, or multilevel marketing (MLM) as it was often referred to in years past, a legitimate vehicle that most anyone can use to create wealth from home? Or is it instead a black hole of frustration whereby the vast majority who pursue its seductive promises of economic and time freedom attempt to build wealth to various extents but never actually achieve the levels of success that they once dreamed of attaining? The reality of the situation is that it can be both! The fact that some are able to realize vast success, amass great wealth, and live the so-often-promised life of choice while many others struggle and eventually quit with little to show for their efforts, is not typically the result of luck or of chance.

To the contrary, there are many good reasons for the realization of either outcome. Network marketing, like other skilled professions, is both an art and a science. There are solid, predictable reasons why some people succeed in achieving the promises of wealth, the satisfaction of fun and fulfilling work, and the treasured time freedom that this industry can offer, while others put out a valiant effort, only to fail.

This book outlines a detailed 7-Step System to take the mystery out of why some are able to amass life-changing wealth and live the lifestyle of their fondest dreams. It is no wonder why such achievers would see this industry as a means to fun and freedom. The 7-Step System that follows is the result of 14 years of personal experience in building a multimillion dollar network. It is a compilation of the training of dozens of top network marketing leaders and thousands of hours of learning firsthand what works and what does not.

If you might be thinking that the training and coaching tips that follow are only effective for the elite, superbly gifted individuals, allow me to dispel this myth by sharing my story. I was first introduced to network marketing in 1991 when I answered a classified advertisement in a niche magazine. At the time, I was what most would consider a very successful dentist, earning a high six-figure yearly income. The problem I wrestled with was not the money. It was the stress, the physically demanding nature of the job (my neck and back problems were constant) and the responsibility of managing a team of 15 dental professionals. I didn’t just own my business; my business owned me. Time freedom was something only others enjoyed.

So when I first learned of the possibilities that network marketing provided in terms of replacing my earned income with a residual income that would allow me the time freedom to do what I wanted to do, when I wanted to do it, the notion of walking away from the stresses and challenges of owning and operating a large dental practice was quite appealing. There was one small challenge. I was a shy introverted dentist with poor rapport building and communications skills and no clue regarding what it would take to build a million dollar network marketing dynasty. And I was scared to death to speak with people! Like so many others, I was afraid to approach my friends and family, fearing that they wouldn’t like me if I prospected them or they might take offense to my boldness in trying to get them to do something that they had no interest in doing. But what was even more frightening to me was the prospect of having to speak with strangers. In short, I was not exactly the type of person you’d bet the family fortune on if you had to predict my success in this arena. In fact, one of my mentors, Randy Anderson, still takes pride in telling large audiences how I couldn’t successfully lead three people in silent prayer!

So how could one with such overwhelming fears and deficiencies not only learn how to become successful in network marketing but also actually hope to teach and inspire others to become successful? The answer was to break down every element that would be needed to achieve success, to undertake a rigorous program of personal development, and to learn it so well that I could teach it to others to duplicate. I believed that if I could become successful in an industry where effective communication, relationship building, and leadership principles were so important, then so could just about anyone else who was equally committed to studying the same foundational principles while applying them daily in building a networking