Online Customer Blueprint: How to find ideal customers for your products and services online

By Emmanuel Onyewuchi and English

It’s no longer the question of whether you should be optimizing the online world to find new customers, increase sales and grow your business, it now very clear to us all that any business that is not optimizing the online world will be soon be out of business, it's just a matter of time, the online world is changing a lot of things that includes how business are done in our today world. 

When it comes to finding customers online, the major challenge today is figuring out the best way to optimize available online tools and resources online. 

And that is what this ebook is all about.

What you will learn:

You will learn how to clearly define your target audience so that you will be clear on how and where to find them online. The key to successful selling online is knowing your ideal customers, when you know who your customers are, you will know where to find them, how to communicate to them and how to serve them better.

You will learn about your customers buying behaviour online, this will help you best understand how to approach your ideal customers online. The way people buy online is quite different from what we are used to in the physical world. Selling online is quite different from selling offline, understanding buyers behaviour online is necessary if you really want to get in the minds of your ideal customers.

You will learn what makes different online platforms unique and what attracts it's users to them, this will help you better understand which platform online to focus when looking for new customers for your business or brand. It's a well-known fact that your customers are now spending most of their time online, but knowing how to identify the right platform your ideal customers are likely to hang out can be a game-changer for you and your business.

You will also learn different strategies that you can use to start getting in front of your ideal customers today.
And more ideas and tips for finding customers online.

This is going to be that one ebook that will give you clarity on how to find new customers for your business or brand, increase sales and grow your business online.

• Language: English
• Publisher: Chuks Emma
• Release date: Nov 20, 2020
• ISBN: 9791220262187

Book preview

24

Introduction

The world has gone digital and businesses are expected to do the same.

With over 4 billion active Internet users, 1 billion daily searches on Google, over 2.3 billion active users on Facebook, 500 million on Instagram, 50 million users on Twitter, 700 million users on LinkedIn, and other online platforms out there, there is no doubt that people whom your products and services are meant to help solve their problems or meet their desires are hanging out on these platforms.

If you are overwhelmed by the whole idea of selling online, it's likely because you don't have a better understanding of the online world and the best way to find your customers online.

For some people, marketing seems like a difficult subject to understand for there are lots of concepts to deal with. But you don't have to worry about all that because in this e-book I'm going to make the concept of finding customers online simple and easy for you.

I will be simplifying most of the marketing concepts that you need to undersatnd to enable you find your ideal customers online and then I'm going to give you a microscopic glass that you can use to spot your ideal customers in the online world.

It doesn't matter what niche you serve, the tips and guide shared in this book will work for anybody in any niche.

All I need you to do is to get a notebook and a pen for jotting down some tips and practicable steps that you need to carry out. Also, get ready to find your ideal customers from the comfort of your bedroom with just tools and resources you already have access to.

Emmanuel Onyewuchi

Digitaltopnotch.com

CHAPTER 1

Know Your Ideal Customers

The first place to start in your customer hunt online is to know who your ideal customers are.

Right now I believe that you already have a product you want in the hands of your potential customers.

If you are hoping to start making money online today, there are two major ways to go about it. It’s either you are providing skills or services to individuals or businesses for a fee or monthly salary or you are selling something.

When it comes to selling things you are either selling physical products or digital products (physical products can be anything ranging from smart devices to household equipment). On the other hand digital products include the likes of e-books, courses, consultancy, coaching, etc.

The bottom line here is, finding customers online starts with having a product you can offer to your target audience. Therefore, the goal with this book is to design a blueprint that will help you find the ideal customers for whatever you have to offer online.

Another thing in having a product to sell is having a good quality product; one thing is