Marketing Mess: 30 Minutes Read
By Deepak Gupta
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About this ebook
Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling.
Can you outsmart your potential customers when they look for your products and services? Is it indeed possible to make customers a precious part of your close family? It's significant, without knowing your customers well, you may create a superior product and still bring wrong customers to your shop; but remember, it's the most prime opportunity to create loyal customers. There's no necessity to have the demand of your product when you are launching it but if you really go deep into the most leading brands of the world like Apple, Rado, Nike, and Decathlon, you will know how you can also build a great customer base with focusing on necessary detailing of the products.
You merely have to know yourself, your potential in the product and your product can itself do the most innovative marketing in the world. Most customers won't tell you the exact product they want, but they will definitely give you some hints along with problems.
We believe, without developing a superior product, marketing is the most rapid way to kill your product and ultimately the brand itself.
- Customers have limited time and if you can think for them, they may not think frequently before buying your product.
- A superior product can be rejected, but a valued product can't be. Be more valued than looking good.
- Without a great product, no great marketing can sell it. With a good product, sometimes you don't even need great marketing.
The Marketing Mess book will instruct you about how you can learn about promoting your brand and products and know the character of your customers. It depicts strategies that may force you to think again and again and these strategies are absolutely free to implement that will shift your thinking to a very next level.
Deepak Gupta
Dr. Deepak Gupta is an Assistant Professor in the Department of Computer Science and Engineering at Maharaja Agrasen Institute of Technology, Guru Gobind Singh Indraprastha University, India. He obtained his PhD from Dr. APJ Abdul Kalam Technical University. He is a post doc research fellow in the Internet of Things research lab at Inatel, Brazil. He has been guest editor for 10 special journal issues, including ASoC (Elsevier), NCAA (Springer), Sensors (MPDI) and CAEE (Elsevier). He is Editor-in-Chief of OA Journal - Computers and Associate Editor of Journal of Computational and Theoretical Nanoscience.
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Marketing Mess - Deepak Gupta
MARKETING
MESS
DEEPAK GUPTA
Copyright © Deepak Gupta 2023
All rights reserved.
© Cover Design
Deepak Gupta asserts the moral right to be identified as the author of this book.
This book is partially a work of fiction. The names, characters, and incidents portrayed in it are the product of the author’s imagination. Any resemblance to an actual person, living or dead, or events or localities is entirely coincidental.
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.
The moral right of the author has been asserted.
Contents
1. Title Page
2. Copyright © Deepak Gupta 2023
3. Contents
4. Prologue
5. Chapter 1: One Percent Rule: Free Marketing
6. Chapter 2: Reasonable Price and Best Quality are itself the Best Marketing Strategy
7. Chapter 3: Pretty Perfect Products
8. Chapter 4: The Minimalisation and Simplicity of Marketing
9. Chapter 5: Advertising is not always about Selling
10. Chapter 6: Customers even think before they get anything for Free: Every Information is Free but that's the Real Problem!
11. Chapter 7: One Rupee Business Law
12. Chapter 8: The Infinite Loop Marketing Principle
13. Chapter 9: The Algorithm of the Internet
14. Chapter 10: Providing Essentials in the Premium Products: Today's Scheme of Doing Business
15. Epilogue: Some Essential Facts about Products Marketing
16. About the Author
Prologue
Steve Jobs once said, people don't merely buy products. They buy compelling stories and are fascinated with the art of storytelling.
Can you