Marketing Sales Funnel

By Chris Bishop

Eye-Opening Sales Strategies and Marketing Secrets Fortune 500 Companies Use

 

Do you want to sell quickly and efficiently, just like a Fortune 500 company?

 

"Sure," you may say, "but my business is way too small and I don't have the marketing resources that the big guys out there rely on."

 

The secret of selling big doesn't hide in your marketing budget.

 

You can learn from the successful companies and incorporate those lessons into your own selling strategy, regardless of your size or niche.

 

The secret to successful sales has remained unchanged for over 100 years, and this even applies for businesses that operate entirely in the digital realm.

 

Companies on the Fortune 500 list are clearly doing something right by crafting a foolproof process to reach prospects, win their trust, and convert them as quickly as possible.

 

Are you looking to maximize your revenue and build a consistent, sustainable business for your brand, just like these businesses?

 

To accomplish that, you'll have to overcome a few challenges first.

 

Stats show that 96% of people who come to your website aren't ready to buy.

 

The way you communicate with these potential customers and build a relationship with them will determine if they're going to change their minds.

 

To make them trust you and help turn a lead into a loyal customer, you will have to build the right sales funnel.

 

In Marketing Sales Funnel, you will discover:

 

• Why you shouldn't pop an offer the first time a person comes to your website
• The ways in which sales are a lot like dating someone before you make a marriage proposal
• Things that your competitors are doing right that you're probably screwing up right now
• … and the best ways to win a competitive advantage by giving your brand its own voice
• 4 major ways the classic sales funnel has been modernized in today's digital age
• The 5 stages of the digital sales funnel and how to choose appropriate communication channels for each
• A step-by-step, foolproof strategy for crafting an online sales funnel that will convert every single time
• 10 rookie mistakes marketers make when conceptualizing their funnel

 

And much more.

 

You will see actual examples of digital sales funnels that work and that have become the norm in the world of marketing.

 

You will learn how to be creative, as well as how to address your prospects in the best possible way, even if you have a tiny marketing budget.

 

There's no one-size-fits all approach to sales funnel creation. By following the right steps and understanding your industry, you'll be able to adopt the marketing strategies that will give you the targeted traffic you need to increase qualified leads.

 

Building your credibility and authority will give you a competitive advantage, no matter how tough the field is. Online channels contain the tools and resources you can employ to beat bigger, stronger, and better-known brands competing against your own.

 

So, what's keeping you from taking full advantage of Fortune 500's sales strategies?

• Language: English
• Publisher: Alan Newton
• Release date: Apr 11, 2023
• ISBN: 9798215730324

Chris Bishop

Chris Bishop teaches classics at the Australian National University. He has published widely on the history of late antiquity and the early Middle Ages, as well as on comic book studies. In 2012 Bishop was awarded a Kluge Fellowship at the Library of Congress for his research.

Book preview

Marketing Sales Funnel

The Simple Technique to Growing Your Company Online With Sales Funnels

Chris Bishop

© Copyright 2020 - All rights reserved.

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Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaged in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

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Table of Contents

Introduction

Adaptation

Who am I?

Chapter 1: The Digital Marketing Funnel - Modernizing a Classic Sales Approach

Sales Funnels

Channels

The History of the Sales Funnel

A - Awareness

I - Interest

D - Decision

A - Action

Differences

Benefits

Personalization

Insight

Automation

Conversion

Consistency

Reduced Errors

More Revenues and Profits

The Sales Funnel in the Digital Age

Chapter 2: Stages of the Digital Marketing Sales Funnel

Awareness

Metrics

Interest

Metrics

Consideration

Metrics

Intent

Metrics

Purchase

Metrics

Additional Steps in the Digital Realm

Chapter 3: Crafting an Online Marketing Funnel That Drives Sales

Step One: Cast a Wide Net

SEO

Step Two: Go Deeper

Pages Visited/Landing Pages

Average Time Spent

Referral Sources

Create

Step Three: Personalize

Email Marketing

Private Communities

Step Four: Make an Offer They Can’t Resist

Step Five: Track Performance

Chapter 4: Common Digital Marketing Sales Funnel Mistakes

Mistake #1: Not Enough Focus on Quality Content

Value

Mistake #2: Underutilization

Mistake #3: Failing to Distinguish Yourself

Mistake #4: Not Using Calls to Action

Mistake #5: Too Complex

Mistake #6: Poor Execution

Mistake #7: Poor Remarketing

Chapter 5: Killer Marketing Sales Funnel Examples That Will Inspire Your Efforts

UAV Coach

Top of the Funnel

Netflix

Objections

Mailchimp

Free Information

The Creative Penn

Neil Patel

SalesCamp

Benefits

Crazy Egg

Drift

Chapter 6: Measuring the Success of a Sales Funnel

Top of the Funnel

Traffic

New Visitors

Sources

Bounce Rate

Entry Points

Average Time of Site

Social Media Metrics

Middle of the Funnel Metrics

Email Open Rates

CTRs

Lead Volume

Lead Conversion Rates

Website User Retention

Bottom of the Funnel Metrics

Demo and Free Trial Signups/Requests

Revenue

New Clients

Average Order Value

CPC

ROI

More Performance Tracking Tips

Always Monitor Engagement Rates

Consider Customer Lifetime Value

Duration

S.M.A.R.T. KPIs

Conclusion

References

Introduction

As marketing converges with customer service and sales, marketing today is more about helping and less about hyping. - Joel Book

As a concept, the sales funnel has been used by marketers for a long time to describe the customer acquisition process. The premise of a funnel is quite simple. It’s a funnel that contains the largest number of sales prospects at the top. As you go deeper into the funnel, their numbers decrease until you’re left with the surest of sales prospects.

The idea is that marketing helps to move these people along the funnel and by integrating various tactics throughout it, you can create more conversions and sales. All of this is great, but what does it mean exactly?

The marketing funnel has always made sense theoretically but practically speaking, it’s always been difficult to put a finger on how to execute it. This is doubly true in today's online business world. There are so many different things that an online business owner can do these days and it can get confusing to figure out what works and what doesn’t.

Marketing as a field of work has completely changed thanks to the advent of social media advertising. Previously, advertisers relied on placing ads in popular publications and hoping for an uptick in sales numbers. There was no way to measure audience interaction reliably.

A great marketer was someone who crafted the best words, produced the most emotionally relevant copy, and that was that. There was a lot of research done to understand psychology and behavioral patterns, but in terms of quantitative metrics there was very little to go by. This is understandable. How can anyone measure the effectiveness of a newspaper ad?

Online advertising and Pay-Per-Click (PPC) models have changed all of that. It is possible to scientifically plot your way to the top. The large social media ad networks such as Google and Facebook provide a mountain of data to their users. Marketing these days is all about deciphering that data and using it to predict consumer behavior.

In the middle of all this lands our original question regarding sales funnels. How does one create an effective funnel? What are the metrics you should be looking at? More importantly, what does an online sales funnel even look like?

Adaptation

A key component of marketing success these days is the ability to adapt and deploy strategies across multiple platforms. Every online ad network provides data, but the target customer base and the usage of that data to capture them is very different. You see, it isn’t enough to just understand basic marketing principles.

You need to understand the platform itself in order to succeed. Perhaps this is what makes building a great sales funnel so difficult. You can have simple sales funnels such as the one Netflix uses. The first step in its funnel are the ads it runs to direct people to its homepage.

The second step is a description of its pricing plans and the third step is the call to action button that prompts users to sign up for an account. That’s all there is to it. While this is a clean and simple sales funnel, copy pasting this template to your own business will probably not bring you the same levels of success that Netflix witnesses.

This is at once both a positive and a negative regarding online sales funnels. There are so many options to choose from; you can mix and match all of them to create something unique. However, these tools are extremely powerful and if you aren’t careful, you’re going to end up creating something you never intended.

In this book, I’m going to walk you through all of the stages of funnel creation and how you can measure the success of your funnel. Every step of the way, I’m going to be there to provide you with best practices and everything you need to keep in mind before creating and deploying your funnel.

Even if you aren’t an online business, there are huge benefits to building online sales funnels. Studies indicate that 65% of salespeople who use social media and online channels to sell end up filling their pipeline (Frost, 2020). Your sales funnel also helps you integrate everything your customers want into a neat and tidy package.

Customers overwhelmingly indicate that they would prefer a sales experience where their needs are listened to and where relevant content or products are pushed to them (Frost, 2020). Online sales funnel metrics make it possible for you to measure each of these things directly!

The fact is that 96% of people who visit your website are not ready to buy (Frost, 2020). You need to guide them through the process of making a purchase decision. You’re not going to be there in person and this is why the quality of your funnel is so important.

Your content plan also plays a huge role in conversion. Segmenting your content deployment according to customer segments results in 72% higher sales conversions (Frost, 2020). The same effect is observable in email marketing where segmentation results in higher sales.

The bottom line is that you need to understand how to build sales funnels and learn to integrate them with your overall marketing strategy. All of this is great, you might be thinking, but why should you be reading this book to learn about marketing sales funnels? After all, what makes me qualified to teach you all of this?

Who am I?

You already know my name is Chris Bishop. Let me tell you a bit more about my background. I’m an online entrepreneur and my business is marketing. I am a business consultant and I’ve helped numerous online business owners, including startups, rapidly grow their customer base and grow in popularity.

My marketing journey began soon after I graduated with a business degree from college. The online business world captivated me and I was primarily attracted to the low startup costs it presented. I started a few e-commerce projects but eventually pivoted