Lead Generation

By IntroBooks Team

Lead generation plays a vital role in the growth of every
business and in fact a business can never witness success
without proper generation of leads. Lead is nothing but a
person or company that has shown interest to a particular
product or service. And lead generation refers to the marketing
process of initiation the customer's interest on a particular
product or service. In order to sustain in the market and to
have a good grip, every business whether small or big needs
to continue this process. Leads are mainly of two types, sales
lead and marketing leads. Sales lead is generated on the basis
of some factors such as income, age, psychographic etc. Sales
leads are generated and sold to multiple advertisers while
marketing leads are brand specific. So, this kind of lead is
generated for a particular advertiser that is resold only once.
Lead generation involves several strategies and a business can
reach the height of success if they can successfully generate
leads following the right strategies.

• Language: English
• Publisher: IntroBooks
• Release date: Nov 16, 2019
• ISBN: 9781393930877

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Lead Generation

IntroBooks #504

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Preface

Lead generation plays a vital role in the growth of every business and in fact a business can never witness success without proper generation of leads. Lead is nothing but a person or company that has shown interest to a particular product or service. And lead generation refers to the marketing process of initiation the customer’s interest on a particular product or service. In order to sustain in the market and to have a good grip, every business whether small or big needs to continue this process. Leads are mainly of two types, sales lead and marketing leads. Sales lead is generated on the basis of some factors such as income, age, psychographic etc. Sales leads are generated and sold to multiple advertisers while marketing leads are brand specific. So, this kind of lead is generated for a particular advertiser that is resold only once. Lead generation involves several strategies and a business can reach the height of success if they can successfully generate leads following the right strategies.

Summary

Lead generation is a win-win situation for both the sales people and the buyer. It is not a simple cold calling rather all those people are approached here who have showed some interest on a particular product or service. In other word lead generation is the process collecting contact details and other information about the qualified prospects. Lead generation plays an important role in most of the business organization such as insurance company, educational institute, realtors, office suppliers etc. That is, it is mostly the service companies that focus more on the lead generation part.

Sales lead generation is done through the collection of information of the prospects or strangers. In order to generate leads, it is first important to qualify