Sell an Automated Online Business: Maximizing the Selling Price: Automated Online Business, #3

By John A. Estrella

Learn how solopreneurs sell their automated online business by maximizing the selling price. How much will you lose by doing it wrong? How much more will you make by doing it right? Let's find out.

 

Part of the trilogy for starting, scaling, and selling a business, this third book helps you set the expectations and explore options when considering selling your business.

 

We start the journey by seeking professional help. It would be best to build a reliable team of lawyers, accountants, bankers, brokers, and other professionals to support you. More importantly, know what to ask and set the expectations so that you'll be in an enviable position to sell your business.

 

With the selling team in place, review and analyze the pros and cons of each offer. Perform the initial due diligence process while keeping the expenses low by not relying heavily on the professionals. Select the best offer not solely on the selling price but also on other factors to keep your customers and other stakeholders happy.

 

From here, you can accept an offer and then organize the transition to the new owners. After you hand over the reign to the buyers, it's time to bask in the glory. You deserve it!

 

Get this book to maximize the selling price of your digital business and to ensure a smooth transition.

• Language: English
• Publisher: John A. Estrella
• Release date: Apr 1, 2021
• ISBN: 9781990135071

Book preview

Sell an Automated Online Business

Sell an Automated Online Business:

Maximizing the Selling Price

John A. Estrella

Sell an Automated Online Business:

Maximizing the Selling Price

© Copyright 2021 John A. Estrella

All Rights Reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the author’s written prior permission.

Hardcover: 978-1-990135-11-8

Paperback: 978-1-990135-06-4

eBook: 978-1-990135-07-1

Audiobook: 978-1-990135-08-8

Editing by Suzanne Baal

Cover design by Luisito Pangilinan

Agilitek Corporation

Markham, Ontario, Canada

agilitek.com

About the Author

John A. Estrella, PhD, CMC, PMP, coaches solopreneurs how to start, scale, and sell profitable automated online businesses using proven strategies and systems. He consistently strives to realize more and higher achievements. With a proven track record of working with creativity, integrity, and drive, he earns respect, inspires cooperation, and exceeds expectations.

Dr. Estrella founded consulting and online companies. He currently serves as the Academic Coordinator of the Project Management Certificate at The Chang School of Continuing Education at Ryerson University. He contributes to the community as Scouts Canada’s International Commissioner. He was recognized with the Queen Elizabeth II Diamond Jubilee Medal for his volunteer work with Canada’s youth.

His educational background includes a BSc (Dean’s List) and an MSc (Teaching Fellow & Scholar; 4.0 GPA) degrees in Computer Science. The Project Management Institute (PMI) Educational Foundation awarded him a scholarship for his PhD in Organization and Management (4.0 GPA). Continuing education includes Conversational French (Toronto) and Nonprofit Board (Harvard).

Connect with Dr. Estrella at https://johnestrella.com.

Automated Online Business Books

Start an Automated Online Business:

Turning Your Passions Into Millions

Hardcover: 978-1-990135-09-5

Paperback: 978-1-990135-00-2

eBook: 978-1-990135-01-9

Audiobook: 978-1-990135-02-6

Scale an Automated Online Business:

Unlocking and Perfecting Profitability

Hardcover: 978-1-990135-10-1

Paperback: 978-1-990135-03-3

eBook: 978-1-990135-04-0

Audiobook: 978-1-990135-05-7

Sell an Automated Online Business:

Maximizing the Selling Price

Hardcover: 978-1-990135-11-8

Paperback: 978-1-990135-06-4

eBook: 978-1-990135-07-1

Audiobook: 978-1-990135-08-8

Dedication

To my wife, Maria, and my children, Joshua, Jacob, and Clara, this book is dedicated to all of you.

—John A. Estrella

Disclaimer

This book focuses on getting ready to sell your business, and some of the thinking and planning that happens in advance. It does not replace legal and financial advice.

Each person’s company and personal circumstances are unique, and it’s recommended that you always consult with the appropriate professionals (brokers, lawyers, accountants, and financial planners) when you decide to sell your business.

Table of Contents

Introduction

Set your expectations

Identify your reasons for selling

Determine the right timing

Understand the selling process

Consider the financial implications

Consider your options

Evaluate the selling price

Explore possible exit options

Identify the potential buyers

Maximize the selling price

Get professional help

Hire a project manager

Enlist a business broker

Engage management consultants

Seek legal and financial advice

Entice leads (Listing + Teaser)

Seller: Compile the documents

Seller: Prepare the teaser

Seller: List the business

Buyer: Express an interest

eXamine prospects (NDA + CIM)

Seller: Send the buyer package

Buyer: Return the buyer package

Seller: Send the CIM

Buyer: Send the LOI

Inspect intents and interests (IOI + LOI)

Seller: Assess the LOI

Buyer: Prove financial capability

Seller: Provide more information

Buyer: Send the LOI

Transact with the buyer (Due Diligence + Purchase Agreement)

Seller: Accept the LOI

Buyer: Perform due diligence

Buyer: Send the purchase agreement

Seller: Accept the purchase agreement

Bask in the glory

Take a break to rejuvenate

Manage your money

Find solace in solitude

Chase your life’s purpose

Selling Price Maximizer

Increase revenue and decrease expenses

Optimize processes and reduce risks

Negotiate the best purchase agreement

Manage your finances post-sale

Preface

After clicking on so many online ads for free checklists, presentations, and webinars, I got so frustrated for wasting so much of my time.

First, several of them present shallow and regurgitated materials. There is no breadth and depth. They experienced some success applying a technique that they learned somewhere from someone, and they expect that you will be able to replicate their success. With a rented Lamborghini in the background, they attempt to project an image of success. Second, they only focus on one aspect of the problem, not the end-to-end process of running a thriving business. Third, their companies do not necessarily contribute to significant