Email Marketing: Convert Leads Into Customers

By Luigi Padovesi

Email Marketing is the most effective marketing tool. Ever.

 

Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates.

But you have to do it the right way.

 

Old-fashioned Email Marketing consisted of collecting email addresses and send them snappy emails. This technique no longer works: you need to train the client, through a Lead Nurturing procedure.

 

Email Marketing is a mix of techniques, copywriting, emotions, and sales skills. The sum of these components can lead to unimaginable results.

 

With Email Marketing by Luigi Padovesi you will discover:

 

• What is email marketing and why is it a great opportunity
• What are newsletters
• Transactional emails
• What is it and how to use an autoresponder
• The secrets to creating effective Call To Action
• The techniques to create engaging emails

• Fundamental bases for email copywriting
• How to analyze statistics and improve yourself every day
• Mistakes to be avoided at all costs

 

You'll discover the scientific method to convert through lead nurturing procedures and webinars and how these techniques can trigger in your customer the desire to buy your product.

• Language: English
• Publisher: Luigi Padovesi
• Release date: Sep 15, 2021
• ISBN: 9798201586362

Luigi Padovesi

Luigi Padovesi is an Italian marketing expert with more than a dozen books published on different aspects of this topic.

Book preview

Summary

Email Marketing

A Great Opportunity

What is a Newsletter

Set Goals

Transactional Emails

What is the Online Form

The Autoresponder

Spam: How to Ruin Yourself

Customer Trust

Call to Action

Our Strengths: SWOT Analysis

Increase visits

Open rate

Aim for the right target

Copy strategy

Inactive customers

The advertising campaign

The buying process

Mistakes to Avoid in Email Marketing

The Importance of Statistics

Lead Magnet: How to Attract Customers

New Techniques

Lead Nurturing

Webinar: Useful Information at your Fingertips

The perfect trigger

The Importance of Feedback

Disclaimer

A Great Opportunity

Before talking about email marketing, we need to understand why it is better to focus on this tool and not using social media, for example.

The email or ‘electronic-mail’ was created with the intention of facilitating a conversation while maintaining an ‘intimate’ style. This is an imitation of when paper letters were exchanged through the mail or passed by hand. It gives a feeling of trust, security and confidence between the sender and the recipient.

It’s also a much more professional tool than a social platform, since its sole purpose is to put two people in conversation through an online ‘letter’ system. The email is a tool with a great potential that we can still exploit. However, it is very important to understand when and how to use it; The possibility that our email will be opened in the first hour of being received is very high, while as time passes the chances of someone opening and taking an interest in our proposal falls dramatically.

Therefore, creating email marketing means creating campaigns and marketing strategies using email, without spam, as a main tool. Through this tool, we can take advantage of various methods to send our customers a clear and direct message. The most common method is the newsletter, which we will discuss later. Email marketing is considered to be the best method to retain customers. It has a very high percentage of return on investment (ROI) compared to other techniques because it is an easy, fast and direct tool when used to promote an offer, proposal, novelty, price list, etc. Furthermore, it also allows us to visualize how many people are interested in our offer when we see who has opened the email. We can practically monitor our strategy in real time.

When described, it seems like a medium for everyone and it is!

However, there are several errors that many people make, which consequently has a negative impact on the ROI. One of these common errors is email spam. Just think: a person has voluntarily registered and is interested in our proposal, but after a few days they have 20 emails from us with all the various offers ... It is very intrusive, and we are going to suffocate what should be our success. It is better to send even a single email that better describes who we are, what we do and what we offer.

What is a Newsletter

The newsletter is a