Q Good day, Mr Tanase! It's lovely to have you with us again. What do you most love about email?
A Thank you so much for having me back. I'm honoured to be welcomed.
There's so much to love about this communication medium that unquestionably connects the entire world. Pretty much wherever human beings roam, email goes with us. It's personal, professional, informative, instant and - what I love most - it's not intrusive.
Social media channels rise and fall, but nothing keeps you in the loop quite like email. Even social media channels send us alerts and notifications via email.
Our inboxes are great. Email puts information and interpersonal communication right in front of us, one message at a time, in a linear fashion.
What do I love just as much about email? It's only begun. I feel it's going to be the dominating communication method for a long time, with plenty of innovations coming.
Q You've created ZeroBounce, an email validation and deliverability platform. Can you tell us more about what the trigger was for such a product?
A Bad data is antithetical to any kind of commu nication, whether transactional or marketing. It costs us to store it, but that's not all. Bad data can prevent us from staying in touch with our customers and marketing audience.
Every email sender
