Hit The Inbox: How To Avoid The Spam Folder And Grow Your Business With Email Marketing
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About this ebook
If you use email to market your business,
you need to read this book.
Scott A Hartley
Scott Hartley is a serial entrepreneur who understands the challenges small business owners face. He built his small town, residential IT services company into a multi-six-figure business from scratch. Combining his real-world experience with his never-ending thirst for knowledge, he now helps small business owners shortcut their path to success using time-tested marketing strategies and automation.
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Book preview
Hit The Inbox - Scott A Hartley
Hit The Inbox
Hit The Inbox
How To Avoid The Spam Folder And Grow Your Business With Email Marketing
Scott A. Hartley
publisher logoMasterPlan4Success
Copyright © 2022 by Scott A. Hartley.
All rights reserved. No portion of this book may be used or reproduced in any manner whatsoever without prior written consent of the author, except as permitted by the United States of America copyright law.
Published by MasterPlan4Success.
Printed in the United States of America.
ISBN: 979-8-9874908-0-8 (paperback)
ISBN: 979-8-9874908-1-5 (eBook)
Acknowledgements
Cover design: Lộc Nguyễn
Copy editor: Susan Carey
Disclaimer
Although the publisher and the author have made every effort to ensure that the information in this book was correct at press time and while this publication is designed to provide accurate information in regard to the subject matter covered, the publisher and the author assume no responsibility for errors, inaccuracies, omissions, or any other inconsistencies herein and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.
This publication is meant as a source of valuable information for the reader; however, it is not meant as a substitute for direct expert assistance. If such level of assistance is required, the services of a competent professional should be sought.
Hit The Inbox is a trademark of MasterPlan4Success.
All trademarks and copyrighted items mentioned throughout this book are the property of their respective owners.
Reviews
"Hit The Inbox is a super practical resource that unpacks a complicated, technical topic. Many people understand the value of needing email marketing, but don't take the time to ensure that investment is maximized. I 100% recommend checking this out. It's well worth the investment!"
- Evan Cox, Evan Cox Consulting
Scott's book is no-nonsense, easy to read, and has many ah-ha strategies that will help you get better results with your email marketing—highly recommended.
- Dave Dee, Author of Sales Stampede
Scott has a way of simplifying the (seemingly) complicated subject of email deliverability. Not only does he tell you the truth about what it takes to 'hit the inbox,' but he also shares actionable steps that you can take to improve your results. And he's right, if you follow his recommendations, you will definitely have an unfair advantage over your competition.
- Misty Kortes, Your Marketing Coach
"While other books have spines, this book has balls. A quick and powerful, game-changing read. I used to think people didn't reply because my copy sucked, but after reading Hit The Inbox, I learned my emails weren't getting to the inbox. People can't respond to an email that they don't see. Now instead of getting the occasional reply, I'm now getting multiple replies in a single day."
- Dan Shea, Author of Cold2Sold
"In a read that took me significantly shorter than sitting through a series of webinars on the same subject, Scott Hartley concisely and credibly delivers the critical information you need to know about getting your emails into inboxes instead of spam or junk folders.
Moreover, the methods he describes are often overlooked by seasoned professionals and can have a much greater impact than many of the typical tactics used in the industry."
- Scott Ruesch, Ruesch Consulting
Contents
A Personal Letter From Scott Hartley
Can You Handle The Truth About Email?
Secret #1: Engagement Matters Most
Secret #2: Authentication Makes You Legit
Secret #3: Revamp Your Content
Secret #4: Your Reputation Must Be Guarded
What To Do Next
Citations
About The