High Response Sales Letter
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High Response Sales Letter - Leonardo Felício
Disclaimer
No part of this ebook may be reproduced, stored in a retrieval system, or transmitted by any other means: electronic, mechanical, photocopying, recording, or otherwise, without prior written permission of the copyright holders.
This ebook is supplied for information purposes only and, as experienced in this subject matter as the contributors are, the material herein does not constitute professional advice.
This ebook is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher and the contributors are not engaged in rendering legal, accounting, or other professional advice.
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*EARNINGS DISCLAIMER: Results are not typical. Your results may vary. We make no claims that you will earn any income using this ebook whatsoever. Where specific figures are quoted from individuals there is no assurance you will do as well. You must assume the risk that you will not earn any income from this product.
Introduction
Let’s face it, if you can’t write a sales letter, you can’t sell your products. It’s a fact.
That’s why we’re here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content.
Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can’t take their eyes of your site until they’re purchased your product?
We’re about to answer all those questions and more. The great thing about this is you don’t need to go on any extensive copywriting courses, you don’t need to spend years practicing, and there’s absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time.
Overview of Sales Letters – Part 1
● To introduce writing to sell in an easy to follow and repeatable format.
● To show you simple but effective ways of coming up with headlines that suck people into the rest of your sales letter.
● To imaginatively expand on the headline, and further pull attention through a powerful sub headline.
● To keep things interesting as we go along, still with the sole intention of selling your product, the power to captivate your readers with simple effects is easier than it seems.
● To show you what to do in each case if you get stuck for ideas or inspiration, and how to keep those ideas and your writing flowing.
● To demonstrate how quickly you can create a sales letter over the course of a few hours for long copy.
● To explain how to let your thoughts and words flow with the intention of getting the bare bones down and going back later to make it sound mouthwatering good to your readers.
● To enforce your authority on the matter, and to offer proof for demonstration and trust building purposes without having to show bank statements with millions of dollars flowing into your account.
● To differentiate between features and solid benefits when writing your sales letters, and the importance this plays in enticing customers.
Power Packed Sales Letters - Part 1
Welcome to the sales letter writing section. Something that can be pretty scary if you've never done it before considering the weight of it's importance. Get this wrong and no one’s going to buy your stuff, which simply means no money for you. That's exactly the reason we've decided to put together a kind of step-by-step, top to bottom, start to finish explanation, allowing you to adapt on your own terms with changing times and circumstances.
Now as you've probably noticed, no matter where you go on the net, no matter what you're buying, there are all sorts of different types of sales copy and techniques around.
What we're going to be concentrating on here is focused, long copy. I say long, the length varies from product to product, but it's important that you know focused