List Success: Build a responsive list! Write emails that convert! Establish credibility and trust!
By David Brock
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About this ebook
Discover How To Successfully Build A Responsive List, Write Emails That Convert And Establish Credibility & Trust With Your Subscribers!
You're not in business if you aren't building a list. Whether you're selling information products or widgets, you should be building a list of subscribers.
It's been said that each subscribers is worth $X amount, and that could be $1 per subscriber. So i...
David Brock
David skill's with IT industry has propelled him into many different online businesses, including book publishing, affiliate marketing, Clickbank Product Launch, niche business sites and SEO work. He helps people to make money working through the internet. David is also a budding author, with self-help being his favored genre. His titles to date include, Affiliate Marketing Blueprint, Facebook Marketing Mastery, YouTube Marketing 101, Clickbank Success Secret, Adsence Cash Cow, Ultimate Passive Income, Email Marketing Secret, CPA Marketing Success Secret, Career in Freelancing, Blogging Success and many more. He plans to follow these with even more titles in the future, to help as many people as he can to find the same success that he has.
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Book preview
List Success - David Brock
How to Write & Design A Compelling
Whether you're writing lead nurturing emails, drafting blog posts or shooting an ad for your YouTube channel, in order to be a successful inbound marketer you have to be a master content creator. Generally, when people think about landing pages they automatically jump to conversions: but there's more to it. Factors such as how often visitors abandon your form, which particular treatment performs better or what the bounce rate is: all these metrics boil down to how well you craft your content.
But writing a good landing page is somewhat different from say, a blog post. Several nuances necessitate a different approach when handling landing page copywriting and while these nuances might seem minor, they have significant impact on conversions. So if you're
trying to find a way to create effective copy that leads to a successful squeeze page
, consider these practices.
Work on the headline
Your target here is to make sure the landing page refers to the place from which every visitor came. Likewise, if an ad copy drove them there, ensure the headline refers to where they came from. Your language should match exactly, so that your visitors stay oriented and engaged. This is a crucial part of your landing page.
Clear call to action
Some of your options here include using hot-linked text or graphic buttons but whatever you use, make sure your visitor knows what they need to do. A short landing page should do well with at least 2 calls to action; and 3-5 in a longer landing page. Testing headlines and copy texts will give you the best results: but you may choose to spice it up a bit.
Always write in the second person
Your visitors don't care much about you, your company or even services and products, except as to how they benefit them. Forge a stronger connection between the reader
and whatever you have to offer by speaking to them directly, and that way you'll have successfully demonstrated the value of your offer- by showing the reader how they can benefit from
