Email Marketing: Strategies To Capture And Engage Your Audience, While Quickly Building An Authority

By Eric J Scott

Build authority. Build your business.

Do your email subscribers read your business’s emails? How can you tell? And most importantly, how do you get more of them to listen when you speak?

With his blockbuster Email Marketing: Strategies to Capture and Engage Your Audience, While Quickly Building Authority, Eric J. Scott reveals the strategies of expert marketers for connecting with the people on your business’s email list.

Learn strategies that will take your email marketing from the junk folder to your customers’ top priority.

Expert marketer Eric J. Scott walks you through all the steps necessary to demolish the competition in email marketing, starting with picking your email marketing platform. What’s more, Email Marketing covers everything you’ve ever wanted to know about your email marketing metrics—from just what they are and what they tell you to how to use this knowledge to increase conversions and impact.

With this book, you’ll learn how to pick your marketing goals, build an effective marketing strategy, and use your data to curate your list(s) and appraise your current practices to make sure they’re working for you. And of course, learn how to become a trusted authority among your subscribers!

Use email marketing to build your authority: when you speak, your audience will listen.

Authority isn’t easy to define, but suffice to say, if the recipients of your emails see you as an authority, they will trust what you say and be more likely to follow your calls to action. This guide covers all the ins and outs of building authority with email marketing:

Authority for beginners: format your newsletter properly, build relationships, and demonstrate your expertise in your industry

Intermediate authority-building: carefully craft your emails’ tone and voice to really resonate with your readers

Mastering advanced authority techniques: expand your influence through publication, networking, and technical refinement

Best of all, with the included gift of The Marketing Blueprint: How to Build a Profitable Online Business with a Marketing Strategy that Works, beyond knowing the ins and outs of strategies to increase engagement and build authority, you’ll be armed with the wisdom and secret knowledge of the best marketing gurus out there—more than enough to dominate the market with your email marketing campaign!

Can your business afford to throw money away on unread emails? If not, click “Buy Now” to become a trusted expert and watch your conversions soar!

• Language: English
• Publisher: Eric J Scott
• Release date: Feb 23, 2019

Book preview

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TABLE OF CONTENTS

Free Marketing Blueprint

Introduction

Chapter 1 : Everything You Should Know About Email Marketing

Chapter 2 : The Importance of Being an Authority

Chapter 3 : Getting Started on Building Your Authority

Chapter 4 : Intermediate Authority Building

Chapter 5 : Advanced Authority Building

Chapter 6 : Tips for Improving Your Metrics

Chapter 7 : Popular Email Marketing Platforms

Conclusion

Free Marketing Blueprint

Other Books by Eric J Scott

Free Marketing Blueprint

Marketing can be a complex subject and even after years of experience the same principles still apply.

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Copyright 2016 by Eric J Scott - All rights reserved.

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Introduction

Congratulations on downloading Email Marketing: Strategies to Capture and Engage Your Audience, While Quickly Building Authority and thank you for doing so. Email marketing has received a bad reputation over the years on both sides of the equation. Marketers have turned away from it as a fad that is past its prime and many would-be subscribers are wary of it because of the potential for fraud.

This is not necessarily the case, however, and the following chapters will discuss ways in which you can ensure that subscribers are always looking forward to your emails by ensuring that they view you as an authority on the matter. The benefits of being an authority in relation to a given niche are much the same as those for any other authority figure: when you speak, everyone will listen. If you follow the outline suggested in the following chapters, you will go from uneducated layman to first and foremost authority in your field. Your journey begins now.  

There are plenty of books on this subject on the market, thanks again for choosing this one! Every effort was made to ensure it is full of as much useful information as possible, please enjoy!

Chapter 1

Everything You Should Know About Email Marketing

While it may appear as though public opinion has turned when it comes to the general success rate of email marketing, the reality of the matter is that when done properly, email marketing is still one of the most powerful marketing tools in an online marketer’s toolbox. The guiding reason behind this fact is the same as it has always been: it is successful because it appears more personal when it comes to a customer’s private space (their inbox). As long as the email is sent with permission, studies show that email is the marketing channel that is most preferred by consumers nearly 2 to 1 over