As the world of digital marketing constantly evolves, it can be hard to get your business in front of the competition. Ian Garlic talks to Jared Loftus, the strategic advisor at Rasa.io, discusses one of the most powerful tools every business needs to be using, email marketing. He explains the AI technology that can allow you to create email content individually for each contact on your email list. Discover how you can increase your email open rates with video and the best strategies to keep your list engaged.What You’ll Learn:How Often You Should Be Sending Emails to Your ListThe AI Technology That Individualizes Email Content for Each ContactHow to Create Ongoing Business Relationships Through EmailIncrease Your Email Open Rates with VideoThe Importance of Specificity in Your Email CopywritingThe Best Strategy to Promote Your Podcast Through EmailEmail Story: Why Jared Would Get Blamed for LSU’s Game LossesConnect with Jared:LinkedInRasa.ioSign up for Jared’s newsletter!Resources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.