Social Media Marketing: Strategies to Capture and Engage Your Audience While Quickly Building Authority

By Eric J Scott

The days of gradual change are gone.

Social media is fast-paced—if you blink you will miss something. 

To predict and change in time is the most important thing.  This will help you stay on top of your competition and engage your audience where others can't.

These are the most important factors to building your authority in any niche and keeping it there.

You want to be known as the go-to company.

Some questions to ask yourself include:

• What separates average brands from the ones that do roaring business on social media?
• What makes it easy for some companies to dominate social media, while others struggle to find their feet? 
• What makes interaction and engagement a cakewalk for some brands?

Building authority is the key.

Do you want to become the go-to company in your niche?

Would you like to develop your brand as powerful, authoritative, and influential?

Constant value is something people want.

Your audience is always after the quick fix, and the best thing you can give them is sizzling hot information on a platter—this will allow you to dominate your market.

There are resourceful strategies, creative yet simple tactics, and little-known actionable tips that can quickly put even newbies into the authority-building lane.

Find out what you need to do in order to build your brand while keeping your audience engaged with everything you have to say.

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• Language: English
• Publisher: Eric J Scott
• Release date: Jun 15, 2018

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Copyright 2016 by Eric J Scott - All rights reserved.

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Chapter 1

What is Social Media Marketing

Have you ever performed on stage? If you have, you know that the performer has to go out there and perform to the absolute best of their ability. They must showcase their brilliant talents for applause. They must win the hearts of an eager audience.

Think of your virtual stage now. The audience is waiting to be enthralled and entertained. A few dull moments and they are gone. They want to be engaged, informed, entertained, and inspired. Your social media pages are a virtual stage.

Those social media pages are dynamic, evolving, and rapidly growing audience engagement channels that help you captivate readers or potential customers. Your readers come out feeling awestruck or bored depending on your performance and how you manage to strike a chord in them.

Think of social media as a house dinner, where along with a group of family, friends, and colleagues, there will also be a few uninvited guests who tagged along with someone.

These are the skeptics, trolls, and naysayers who attend gatherings without invitation and probably never want to leave (we’ve all had that one painful, uninvited guest). Others may have arrived by invitation and still not behaved themselves. They may try to hog the party’s attention by being obnoxious, rude, or plain egocentric.

This is exactly what happens in your virtual house party. There are all kinds of audience members, some truly aggressive and attention-grabbing, others plain fools, and still others absolutely open and willing to contribute to a meaningful conversation started by the host. 

You can also look at social media marketing like dating. Would you ask your date to marry you on the first date itself? Chances are they’d freak out and never see you again.

Can you sell to your customer immediately after introducing your products and services or brand to him? Yes. But would that make him a loyal and repeat buyer? Probably not. He may buy just to shut you up and get rid of you, but that won’t help transform him into a lifelong buyer.

How can you get someone you really liked on a first date to marry you? You make an effort to understand the person. You try to gather as much information about their likes, dislikes, aspirations, desires, goals, and so on so that you can impress them.

You then go about sweeping them off their feet before making it impossible for them to refuse your marriage proposal. You electrify and impress them to such an extent that they just can’t say no to you.

Social media marketing is just like the wooing and relationship development phase before you can make your customers say I do to buying your products or services. It’s about building such strong relationships that potential buyers find it hard to say no to you.

Social media is all about building relationships through engagement and establishing authority.