Social Media Marketing Productivity Hacks: Beat Procrastination And Sell More By Using Time Management Strategies And Tools To Help Your Business Grow on Instagram, YouTube, Facebook And More in 2020: Social Media Marketing Masterclass

By Rory Ames-Hyatt

Is Social Media Marketing Turning Into A Time Suck? Want To Learn How To Build Your Brand In Half The Time? Or Maybe You're Struggling To Find Enough Hours In The Day To Grow Your Online Business…

 

It can be frustrating - even overwhelming - to grow your business on multiple social media platforms all at once.

 

Or the other hand, you might already have your digital marketing strategy worked out, but still find yourself struggling to scale your business as managing all of those comments, direct messages and emails is beginning to overload your inbox.

 

If any of this sounds familiar, then Social Media Marketing Productivity Hacks was written for you.

 

You see, most people think that social media is little more than a time-vampire sucking away attention from more important aspects of your business… but it doesn't have to be that way.

 

In fact, social media marketing needn't take much more than an hour of your day. And whats more, your social accounts can be automated - allowing you to grow your brand, audience, and customer-base on auto-pilot!

 

How, you ask? Well, there are a number of simple and easy-to-use tools that can help you manage your brand online - saving you both time and money. And you don't need to spend a fortune, or have a technical background, to use these tools!

 

This is where Social Media Marketing Productivity Hacks comes in, because this book is your guide to learning exactly how to run your business or brand more efficiently, freeing you from having to make endless social media posts every single day!

• Language: English
• Publisher: Rory Ames-Hyatt
• Release date: Nov 1, 2019
• ISBN: 9781393774648

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Table of Contents

Introduction.....................................................................................................................9

Growth of Social Media....................................................................................................9

Uses of Social Media......................................................................................................11

Chapter 1: Why Productivity Is Key to Maximizing the ROI of Your Social Media Marketing Efforts..................13

Chapter 2: The Mindset of Productivity (And How to Cultivate That Mindset) ..................18

Social Media Entrepreneur’s ABC.................................................................................19

Chapter 3: Productivity Tools for YouTube ...................................................23

YouTube Creator Studio...........................................................................................23

Benefits of YouTube Studio............................................................................................24

The Best Feature............................................................................................................25

VidIQ...............................................................................................................................25

Benefits of VidIQ............................................................................................................25

The Best Feature............................................................................................................26

TubeBuddy....................................................................................................................26

Benefits of TubeBuddy...................................................................................................26

The Best Feature............................................................................................................27

Chapter 4: Productivity Tools for Facebook .................................................28

Buffer..............................................................................................................................28

Benefits of Buffer...........................................................................................................29

The Best Feature............................................................................................................29

Hootsuite ......................................................................................................................30

Benefits of Hootsuite.....................................................................................................30

The Best Feature............................................................................................................31

Dlvr.it..............................................................................................................................31

Benefits of Dlvr.it...........................................................................................................31

The Best Feature............................................................................................................32

Chapter 5: Productivity Tools for Instagram.................................................33

Tailwind.........................................................................................................................33

Benefits of Tailwind.......................................................................................................34

The Best Feature............................................................................................................34

SocialBlade...................................................................................................................34

Benefits of Using SocialBlade........................................................................................35

The Best Feature.........................................................................................................35

Boomerang....................................................................................................................36

Benefits of Boomerang...................................................................................................36

The Best Feature............................................................................................................36

Chapter 6: Productivity Tools for Twitter.......................................................37

Tweetbot........................................................................................................................38

Benefits of Tweetbot......................................................................................................38

The Best Feature............................................................................................................39

Plume..............................................................................................................................39

Benefits of Plume...........................................................................................................39

The Best Feature............................................................................................................40

Twitterrific....................................................................................................................40

Benefits of Twitterrific...................................................................................................41

The Best Feature............................................................................................................41

Chapter 7: Productivity Tools for Content Creation and Ideas............42

Pocket.............................................................................................................................43

Benefits of Pocket..........................................................................................................43

The Best Feature............................................................................................................44

Feedly..............................................................................................................................44

Benefits of Feedly..........................................................................................................45

The Best Feature............................................................................................................45

BuzzSumo......................................................................................................................46

Benefits of BuzzSumo....................................................................................................46

The Best Feature............................................................................................................47

Chapter 8: Productivity Tools for Project Management..........................48

ProofHub.......................................................................................................................49

Benefits of ProofHub......................................................................................................49

The Best Feature............................................................................................................50

Slack................................................................................................................................50

Benefits of Slack............................................................................................................51

The Best Feature............................................................................................................51

Fleep................................................................................................................................52

Benefits of Fleep............................................................................................................52

The Best Feature............................................................................................................53

Zoom...............................................................................................................................53

Benefits of Zoom............................................................................................................54

The Best Feature............................................................................................................55

GoToMeetings..............................................................................................................55

Benefits of GoToMeetings..............................................................................................56

The Best Feature............................................................................................................56

Chapter 9: Productivity Tools for Time Management and Scheduling57

Toggl...............................................................................................................................58

Benefits of Toggl............................................................................................................58

The Best Feature............................................................................................................59

Harvest...........................................................................................................................59

Benefits of Harvest........................................................................................................59

The Best Feature............................................................................................................59

Paymo.............................................................................................................................60

Benefits of Paymo..........................................................................................................60

The Best Feature............................................................................................................60

Everhour........................................................................................................................61

Benefits of Everhour......................................................................................................61

The Best Feature............................................................................................................61

Time Doctor..................................................................................................................61

Features and Benefits....................................................................................................61

The Best Feature............................................................................................................62

Chapter 10: Productivity Tools for Group Document Sharing..............63

Dropbox..........................................................................................................................63

Benefits of Dropbox.......................................................................................................63

The Best Feature............................................................................................................63

Evernote.........................................................................................................................64

Benefits of Evernote.......................................................................................................64

The Best Feature............................................................................................................64

Microsoft OneNote.....................................................................................................64

Benefits of OneNote.......................................................................................................65

The Best Feature............................................................................................................65

Simplenote....................................................................................................................66

Benefits of Simplenote...................................................................................................66

The Best Feature............................................................................................................66

Chapter 11: Productivity Tools for Boosting Focus and Eliminating Distractions..................67

Freedom.........................................................................................................................67

Benefits of Freedom.......................................................................................................67

The Best Feature............................................................................................................68

Self Control...................................................................................................................68

Benefits of Self Control..................................................................................................68

The Best Feature............................................................................................................69

Focus Booster..............................................................................................................69

Benefits of Focus Booster..............................................................................................69

The Best Feature............................................................................................................69

Forest..............................................................................................................................70

Benefits of Forest...........................................................................................................70

The Best Feature............................................................................................................70

Brain.fm.........................................................................................................................70

Benefits of Brain.fm.......................................................................................................71

The Best Feature............................................................................................................71

Productivity and Social Media................................................................................71

FAQs on Social Media Marketing .........................................................................71

Social Media Marketing Dos and Don'ts  ...........................................................73

Social Media Exclusive Strategies  ......................................................................75

Use SMART Goals ......................................................................................................78

Conclusion......................................................................................................................79

·Introduction

Look around you.

There has been a change in the way we communicate. At one point, you could watch advertisements on television. The radio showed you quick snippets of promotions. Magazines showed models and products to you as you browsed their pages.

Not today.

You could be practically anywhere in the world. You could be flying at 31,000 feet. You could be viewing a mobile device in a movie theatre, much to everyone’s chagrin. Or perhaps, you are on a boat out at sea.

In all of these locations, you can be bombarded with marketing promotions.

Today, you are more connected than ever. Through social media, you are never too far away from the next marketing campaign. In fact, one could say you are quite literally face-to-face with an advertisement.

However, with the advent of newer technologies for social media marketing, we need new tools. We need tools to help us manage our marketing efforts. We need tools for time management and effective teamwork. But we do not need these tools for large scale organizations. We need to provide these tools for small-scale businesses, entrepreneurs, and freelancers.

That is what you will find in this book.

You will find a lot of convenient platforms for creating ideas, for communicating with your team, for storage and time management; you will find them all here.

So as they say, without further ado, let us dive in.

lGrowth of Social Media

Social media marketing was born with the need to reach a growing number of people. Brands wanted to reach out to more people in new ways. Unlike television, newspapers, and other advertising mediums, you can personalize your messages on social media. With that being said, if you could reach the right target audience, you had a better chance to make a sale. And not just for the revenues. Brands started using social networking to address concerns, communicate with the audience, and build brand value and loyalty.

It was a virtually untapped market. But thanks to the growing number of users, businesses could no longer ignore the huge potential of social media marketing.

It can arguably be said that social media marketing, or advertising, started with Facebook launching ‘Pages' in 2007. Brands, for the first time, were able to have a presence on the network. They could build their audience and convert them into customers. A new term was born—‘cost per fan.' This received a further boost when Facebook allowed paid advertising. This form of advertising was tweaked over time to make the system even better.

Now, there is a demographic matching, marketplace, and a lot more features to make Facebook advertising very efficient. Twitter, too, launched the ‘Promoted Tweet' in 2010. Instagram, Snapchat, Pinterest, and LinkedIn all have their advertising products now that businesses can use for promotions.

Today, you will find almost every business on social media—from large multinational conglomerates to the neighborhood grocery store. Successful businesses are using social media marketing for lead generation, research, branding, customer retention, and e-commerce. New businesses and brands are launched on Facebook and on the other networks, revealing future plans and making announcements. Advertising, video, live streaming, demographic matching, and technology upgrades are some forms of technology available for businesses. These features help businesses find new and improved ways to reach out and market their brands.

Many businesses today adopt social media marketing to grant them a wider audience, better promotional capabilities, and the power of incredible reach. Gone are the days of spending enormous sums of money setting up billboards and hoping that your target audience will see them. Moreover, traditional forms of marketing do have the capacity to provide businesses with detailed insights. Everything seems rather arbitrary. How many people actually saw the billboard and reacted to it? Could businesses have paid the same amount and reached people through better means? Through social media, the time required to market services and products has been significantly reduced.

Customer service has improved. 83 percent of customers posting complaints on a website, like Twitter, receive a quick reply. With this, the overall customer satisfaction is also improved. Businesses are thus able to retain customers better.

80 percent of the US population is on social media. It's much the same everywhere in the Western and the developing or the developed world. 53 percent of people on social media are following a brand, but the popularity of social media and the impact on marketing is expected to be even greater in the next few years. With the growth of mobile technology, one can expect the reach of social advertising to increase tremendously. There was a time when owning a mobile gadget means shelling out big bucks to get cool features. However, these days you have manufacturers creating phones with incredible features at a portion of the