Mastering Web and Social Media with Content Strategy: A Timeless Handbook for Web Professionals
()
About this ebook
The Timeless Manual for Online Content Creation Success - The Definitive Guide to Making Content Creation a Full-Fledged Profession
Are you ready to turn your passion for online content creation into a successful profession? The most comprehensive and versatile Italian guide on the subject is now available, ready to accompany you on your uncompromising journey towards achieving your editorial goals.
Discover the extraordinary benefits this guide offers you:
Maximize engagement: Learn how to stimulate engaging conversations and grow your online community. We reveal strategies that will turn your followers into true ambassadors of your success, generating genuine word-of-mouth around your brand.
Increase brand visibility: Our number one goal is to help you make your brand known worldwide. Unlock the secrets to overcome obstacles preventing people from seeing your content, and reach an ever-expanding audience excited about what you have to offer.
Harness the power of social platforms: Not all platforms are created equal, but we will unveil the secrets to maximize success on each of them. Learn the best practices for writing irresistible social media posts that cut through billions of other posts with persuasive and effective language.
Build a solid foundation of evergreen content: Discover how to create timeless content that consistently attracts new readers, regardless of platform or publication time. Find your winning niche and construct an ideal customer avatar for extraordinary results.
Curate visually captivating details: Understand the importance of high-quality imagery in capturing readers’ attention. We reveal secrets to creating simple, immediate images using tools like Canva to add a professional touch to your online content.
Supercharge your copywriting: Storytelling is crucial in the digital world, and we share techniques for utilizing concise yet engaging storytelling methods. Learn how to write powerful posts with simple, gripping verbs, using intriguing lists and questions that captivate readers’ attention.
Analyze results for continuous success: We show you key metrics to monitor the success of your online content. Gain valuable insights on how to improve your social media image and tackle any challenges that may arise on your path to editorial success.
Seize this remarkable opportunity to transform your content creator career!
Don’t let time slip away – leverage the definitive guide to become a successful professional in online content creation!
Get ready to amaze the world with your creativity and achieve astonishing results. Click here to purchase The Timeless Manual for Online Content Creation Success now and start turning your dreams into reality!
Read more from Emanuele M. Barboni Dalla Costa
Emotional Copywriting: The Psychology Behind the Persuasion Rating: 0 out of 5 stars0 ratingsStorytelling for Writers and Screenwriters: Creating Your Own Story Step by Step from Scratch Rating: 0 out of 5 stars0 ratingsEditing for the Digital Age: Mastering the Art of Online Content. Rating: 0 out of 5 stars0 ratings
Related to Mastering Web and Social Media with Content Strategy
Titles in the series (4)
The Valuable Strategic Handbook for Social Media Managers: A Collection of Tips to Better Manage Your Online Presence Rating: 0 out of 5 stars0 ratingsTelling Your Story (Online) Rating: 0 out of 5 stars0 ratingsMastering Web and Social Media with Content Strategy: A Timeless Handbook for Web Professionals Rating: 0 out of 5 stars0 ratingsSocial Virality: How to Find Ideas, Generate Word-of-Mouth and Get Profit from Your Social Media Posts Rating: 0 out of 5 stars0 ratings
Related ebooks
Addictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand Recognition Rating: 0 out of 5 stars0 ratingsOnline Viral Marketing Secrets Rating: 0 out of 5 stars0 ratingsSocial Media: Guaranteed Strategies to Mastering & Dominating any Platform for your Brand Rating: 0 out of 5 stars0 ratingsGetting Started in: Content Marketing Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Get Noticed: Social Media Marketing for Entrepreneurs: Market Your Brand Without Being Annoying Rating: 1 out of 5 stars1/5Social Media Marketing - Marketing Strategies For Small Business Owners Rating: 0 out of 5 stars0 ratingsLearn How to Develop Your Social Marketing Plan Rating: 0 out of 5 stars0 ratingsSocial Media Marketing: Beginner's Guide To Social Media Marketing Rating: 0 out of 5 stars0 ratingsIntro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition Rating: 0 out of 5 stars0 ratingsFacebook: The Top 100 Best Ways To Use Facebook For Business, Marketing, & Making Money Rating: 4 out of 5 stars4/5The Content Marketing Strategy Guide Rating: 4 out of 5 stars4/5Online Viral Marketing Secrets Rating: 0 out of 5 stars0 ratingsSocial Media Traffic Rating: 0 out of 5 stars0 ratings50 Tactics To Grow Your Email List Rating: 0 out of 5 stars0 ratingsPinterest Traffic Secrets Rating: 0 out of 5 stars0 ratingsInstagram Unmasked: Your Step by Step Guide to REAL Intsagram Growth Rating: 4 out of 5 stars4/5Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Rating: 3 out of 5 stars3/5Content Marketing: Tips + Tricks to Increase Credibility Rating: 0 out of 5 stars0 ratingsThe Internet Marketer's Handbook Rating: 0 out of 5 stars0 ratingsSocial Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics Rating: 0 out of 5 stars0 ratings
Marketing For You
The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships Rating: 4 out of 5 stars4/5The Millionaire Next Door Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5Propaganda Rating: 4 out of 5 stars4/5
Reviews for Mastering Web and Social Media with Content Strategy
0 ratings0 reviews
Book preview
Mastering Web and Social Media with Content Strategy - Emanuele M. Barboni Dalla Costa
Emanuele M. Barboni Dalla Costa
Mastering Web and Social Media with Content Strategy
A timeless handbook for web professionals
Copyright © 2021 by Emanuele M. Barboni Dalla Costa
All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.
Emanuele M. Barboni Dalla Costa has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.
First edition
This book was professionally typeset on Reedsy
Find out more at reedsy.com
Contents
1. Mastering Web and Social Media with Content Strategy
The Author
Follower, Reach, Engagement
Conversations Matter - Stimulating Engagement
Brand Ambassadors, Trust and Word of Mouth
Objective #1: Increase brand awareness.
Not everyone sees your content!
Real Users Reached
Favouring Content Internal to the Platform
Follow the Netiquette
To write on social media, you need to know how to write
Listen, listen, listen
Not All Platforms Are the Same
Toughen up: Social networks should not be abandoned
Programming Posts
Timeless’ content (Evergreen)
Finding Your Winning Niche
The Avatar, or the Perfect Customer
Content curation
Inform, Educate, Entertain
Self-Referencing, Hot and Cold Content
Informing
about your Core
Activities
Rubrics and Side Content
Characteristics of Viral Content
Creating Recognisable Headings and Content
The Editorial Calendar
Creating and Managing Public Expectation
Exploiting (but not too much) Holidays and Instant Marketing
Encouraging Sharing
Publish less, publish better
Automated Programming of Posts and Articles
Visual aspects
Image (quality) is everything
The Simple, Immediate, Screaming Image
The birth of a new language
Graphics and Format with Canva
Character Readability and Graphic Alignments
Contrast and Harmonic Combinations
Varying the Proposal with Different Formats
Video and Real Time Streaming
Useful Resources for Content Creation
Copywriting
Telling yourself: Storytelling in Brief
How Long Should a Post Be?
Simple Verbs, Active Forms, String Text
Internet Users Go Crazy for Lists
Asking Engaging Questions
Reinforcing (and Tightening) Concepts with Emoticons
Avoiding Click Baiting
Using Teasers and Countdowns to Generate Suspense
Analysing the results
Rule 1: Be patient
Rule 2: Be consistent
Parameters of Web Format Success
The Metrics to Watch
Useful tips for your social image
If a Format Doesn’t Work
Big Likes, Ambassadors, Haters and Trolls
Video course
1
Mastering Web and Social Media with Content Strategy
From the bestselling course that has revolutionized the social media strategy of over 700 students comes the most transversal and comprehensive handbook on the subject: lightning tips, unusual techniques and burning advice to achieve online editorial success without makeup and without deception.
A timeless manual, functional for every project and platform, for those who want to make content creation a profession in all respects.
* * *
The Author
My name is Emanuele Barboni Dalla Costa (Milan, 1981) and I am a professional trainer.
Here I am in the classroom with my students
In my career, I’ve helped over 1,000 students in the classroom and over 5,000 online (through my video courses) to communicate better in business, relationships, and dialogue with the world.
I hope you enjoy your reading!
Emanuele
* * *
Follower, Reach, Engagement
Let’s start with these three terms that indicate those who follow you, the people you reach and how involved they are. I start with a quote from Anton Corbijn, a super famous photographer who also worked with U2, who said
If you do something with love and passion by telling a story, eventually the audience comes.
This is the number one concept on social media: tell stories, tell and engage by reaching a large number of people who will then become your followers.
* * *
Conversations Matter - Stimulating Engagement
What determines real success on social networks?
True success on social networks is determined by the involvement of the audience.
But how is the public involved, how can they show their reaction?
Through comments, which are incredibly valuable, through likes, or reactions, shares, mentions.
Let’s say I have imagined a pyramid of importance, in which we put in the lowest place, at the base, the likes. A like is a very simple thing to do, you just press a little button, so it’s not that it’s not important, but certainly a share has a much greater value.
Sharing, in fact, means showing a piece of content to all the friends who are present on the social network, so it has a very important value, but sharing is also a button.
In first place I always put comments, which are the sword of Damocles of social networks. Writing a comment on a news item, on a post, under a photo means commitment and requires commitment. Comments, in my opinion, are the most important parameter to stimulate and calculate engagement, the involvement of the public.
* * *
Brand Ambassadors, Trust and Word of Mouth
As people follow what you do on social networks, you have to aim to create brand ambassadors.
These are people who tell their friends about you for free, because you are a great band or because they have eaten at your restaurant and enjoyed it.
Remember that word of mouth is still the real breakthrough, it’s still the most important advertising formula.
We don’t trust TV, we don’t trust social