Telling Your Story (Online)

By Emanuele M. Barboni Dalla Costa

Discover the power of Social Media Storytelling to increase your online visibility and create authentic emotional connections with your audience!

If you are a web copywriter, social media manager, entrepreneur, or simply a creative individual venturing into this fascinating discipline, then you have found just what you need: a small yet invaluable guide that will walk you through the world of online storytelling.

The benefits of incorporating storytelling into your communication strategies are endless. Here’s how it can transform your online presence:

1. Boost your personal branding: With storytelling, you can breathe life into your personal or brand story in a unique and engaging way. This will set you apart from the competition and leave a lasting impression in the minds of your followers.

2. Improve your video public speaking skills: Through well-structured narratives, you’ll be able to captivate your audience even through videos. Learn the mechanisms behind effective online storytelling and become a true master of public speaking.

3. Enhance brand positioning in the minds of followers: Engaging stories create deep emotional connections with the audience. Through social media storytelling, you can improve the positioning of your brand in the minds of your followers, making it more recognizable and memorable.

What will you learn from our guide:

Structure your personal or brand story: We’ll help you make your story unique and authentic by using appropriate archetypes and captivating narrative techniques.

Build lasting emotional relationships with your followers: Learn how to harness your narrative potential to create empathetic and lasting connections with your audience.

Utilize hashtags for improved visibility: Discover strategic ways to leverage hashtags to increase the visibility of your online content.

Choose the right linguistic register: Learn to communicate effectively by selecting the most suitable linguistic register for your target audience and communication goals.

Emotional Copywriting: Dive deeper into techniques that will empower you to write persuasive and emotionally captivating texts that grab the reader’s attention.

Encourage content sharing: Uncover methods to create recognizable columns and content that stimulate interaction and sharing from your audience.

Are you ready to unlock all that online storytelling can do for you?

Don’t miss the opportunity to become an expert in social media storytelling! Purchase our guide now and start creating authentic connections, improving your online presence, and growing your brand like never before.

• Language: English
• Publisher: Arcadia Publishing
• Release date: Dec 22, 2021

Book preview

Emanuele M. Barboni Dalla Costa

Telling Your Story (Online)

Copyright © 2021 by Emanuele M. Barboni Dalla Costa

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Emanuele M. Barboni Dalla Costa has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

First edition

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Contents

Synopsis

1. Introduction to online storytelling and fields of application

2. Archetypal structures

3. Objectives and levels of narrative perception

4. Showing the human side

5. Micro stories, static and dynamic elements

6. Viral Stories, Emotion and Empathic Connection

7. Emotional message, value proposition and narrative processes

8. Structuring the story

9. How followers perceive your story (positioning)

10. Character creation and choice

11. Visual style in your online storytelling

12. Using hashtags to improve visibility

13. Choosing the correct language register

14. Practical exercise

15. Emotional Copywriting

16. What is Emotional Copywriting?

17. Emotional and Logical Techniques Urgency, Comparison, Figures, CTA, Questions and Guide the Reader

18. Web Content Editor

19. Encouraging Sharing

20. Creating Recognisable Headings and Content

21. Telling, Telling yourself: Storytelling in Brief

Acknowledgements and greetings

Synopsis

"A small and valuable handbook for web copywriters, social media managers, entrepreneurs, creatives and all those entering this fascinating discipline".

Storytelling has the unique power to create authentic emotional connections between you and your audience, even online. More and more companies and professionals have realised the importance of communicating their ‘human side’.

The benefits of storytelling are many: you can boost your personal branding, improve your public speaking skills on video and enhance your brand positioning in the minds of followers.

I will teach you how to structure your personal or corporate story to make it unique, which characters to use and the mechanisms behind proper (and engaging) online storytelling. You will learn how to understand and extrapolate your storytelling potential in order to create a lasting emotional relationship with your followers.

1

Introduction to online storytelling and fields of application

Storytelling is the art and magic of creating stories and in this course we will learn how to deploy our personal or corporate story on social media and the web in general.

You may be wondering:

What exactly is storytelling on social media?

What can it be used for?

What are your objectives?

These are all legitimate questions.

In fact, it is very important to take care of this aspect when establishing your online presence, precisely because storytelling has the characteristic of being authentic and involving our audience.

The mistake that the average user usually makes is to publish content online without a solid project behind it, without following the rules of web storytelling (yes, there are rules, and quite tough ones too!).

The results will not always be disastrous, of course, but I believe that having this expertise on your side can allow you to understand in advance and with a minimum margin of error how you will be perceived by your followers, be consistent in your publications and above all obtain better results than in the past in terms of involvement and loyalty.

That’s no small thing, is it?

If you think about it, it is also a useful skill from a personal point of view (those who know how to tell their story well have undoubted advantages), so why not apply it to the wonderful world of social networks?

We are well aware that social media is a huge marketplace in which it is increasingly difficult to stand out and make our person or product known.

In this text, which is a practical course because at the end of these theoretical lessons we will also do an exercise, we will try to understand what your audience is and what kind of story you can tell.

Every person and every company or service provider that wants to get on social media has characteristics that make it somewhat unique. Indeed. Exciting, isn’t