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    Sell your services, not your soul

    Jul 11, 2019 4 minutes

    As Shakespearean scholar Harold Bloom argued, “Before Shakespeare there was characterisation; after Shakespeare, there were characters, men and women capable of change, with highly individual personalities.” Centuries later, characterisation – men and women redefined as consumable labels with highly diluted personalities – may be making a comeback. The abuse of personal branding and social media is turning our innate characters into manufactured caricatures of ourselves.

    Or, as Facebook’s COO Sheryl Sandberg said, “When we are packaged, we’re ineffective and inauthentic.” We each have a voice, she added, which can be complex, contradictory and sometimes wrong. Her advice? “Don’t package yourself. Just speak honestly, factually and from your own experience.” Still, personal branding

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