Who You You Think You Are?

By Cliff Moore

Your personal brand refers to how others perceive you. It is the expertise, experience, reputation, and personality that defines you. It can be a combination of how the media depicts you, the idea people get from the information they find about you in-person, online, or from those who you have associated with in real life. In this must-read guide, you will learn the need-to-know information to use your personal branding to differentiate yourself from others.

Throughout this book, you'll learn how to optimize your personal brand so that you can succeed personally and professionally. The knowledge and insight in this book will help you highlight your strengths and passions. As you grow your personal brand, you establish a foundation for others to know you better. People have much higher trust in those they feel they know – even public people they have never personally met. You are in control of your life, so get ready to learn the tools to build a personal brand that ensures people see you in a way that you want them to, instead of in some arbitrary and possibly detrimental way. This is a must-read for anyone regardless of their profession, background, and interests. It's time for others to see you the same way that you see yourself!

• Language: English
• Publisher: BookBaby
• Release date: Aug 4, 2021
• ISBN: 9781098392482

Book preview

Table of Contents

1. What is a Personal Brand

2. Why do You need to build a Personal Brand

Standing out from competition

Receive a premium price or pay

Branding highlights you expertise

Attract your ideal customer and following

Your in charge of the narrative

Increase your visibility

All shared content

Connect with more individuals

Become and influencer

The Power of Your Personal Brand

3. How to build your personal brand

Step 1: Determine who you really are

Step 2: Determine what you want to accomplish

Step 3: Identify who you want to be associated with

Step 4: Create your brand statement

Step 5: Start treating yourself as a brand

Step 6: Websites and Social Media platforms

Step 7: Develop your content strategy

Step 8: Add value to your audience

Step 9: Build a community

4. Now is the time to build your brand

About the Author and his Brand …

I am a recovering Entrepreneurial Junkie and Solopreneur Cheerleader! I believe the micro-businesses comprised of family-owned establishments are still an American Dream and the backbone of the community they serve.

I started working at the age of 12, delivering newspapers. My paper route started with 18 subscribers, and in two years, I had over 100 subscribers on that same route.

At the age of 14, I started working in a restaurant washing pots and pans. When I turned 18, I entered the United States Army and was a Food Service Specialist. Upon completing my Tour of Duty, I worked and owned restaurants for 50 years, learning from some of the best and worst in the industry.

I also ventured into other businesses during that period while operating restaurants.

My resume includes owning a Yarn Shop, a Print Shop, a Publishing Company with our monthly newspaper and magazine, a Social Media and Public Relations Company, and a Mobile Retail Shop.

I had the opportunity to volunteer for several Community Organizations and Non-Profit Boards. As a result, I became the President of our Regional Chamber, President of a Business Improvement District, and the recipient of several proclamations and awards. Being part of the community by volunteering, donating , and participating in forums and events is a core attribute I'm proud of. I am still active on the Bayshore Senior Center and the Twin Lights