Eye-popping Branding
An optical company projects an image of quality, integrity and customer service
How do you communicate quality and craftsmanship through branding when those attributes have been so over-touted (and under-realized) that they've lost virtually all meaning to consumers?
That was the challenge faced by Nik Shroff and his optometrist wife, Alpa, who had a vision to create well-crafted, affordable prescription eyewear for women. Inspired by the days in San Francisco with an old-school business model that nixes the middleman in favor of independent sales reps who bring the wares to consumers at their homes, offices or coffee shops. The stylish specs sell for 50 to 80 percent less than retail.
