Entrepreneur

6 Ways to Build a Bond With Customers

Now more than ever, you can't just deliver a good product. You need to improve consumers' lives. We asked six entrepreneurs: How do you strengthen your relationship with customers?
Source: Surf Ink | Getty Images
Surf Ink | Getty Images

1. Provide expertise.

“We have a mission to help people through guidance, which goes beyond just product. With [our cookware brand] Equal Parts, we offer a texting service that allows customers to have a conversation with a professional cook. Customers can ask for a

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