Your Online Self

By Arthur J. Follie

Your Online Self

Currently every person in the world has a digital version of themselves. Through it, they transmit an image to the world around them and that everyone can access it. That digital image is your personal brand.

Whether you are an employee, an entrepreneur or an influencer, your personal brand is your cover letter.

This book contains all the information necessary for you to understand what you need to build your personal brand, from understanding what it is based on, developing a strategy, and if you are interested, monetizing your own brand.

If you are ready to identify your vision, carve out your unique brand and market yourself online so you can earn an additional income or become a true digital nomad, this is your opportunity.

About the Author:

Arthur J. Follie is an English serial entrepreneur, speaker, and business visionary. Graduated from university with honors and after completing an MBA, he dedicated himself to entrepreneurship developing multiple businesses in different areas of both services and products. Currently his consultancy provides advisory services to large businesses. He has become a speaker and has traveled the world sharing his stories and learnings in business and his successful endeavors and his failures that led to his success. Consecrated writer with more than 20,000 readers around the world, present this new book for you.

• Language: English
• Publisher: Arthur J. Follie
• Release date: Jun 9, 2021
• ISBN: 9781005750442

Arthur J. Follie

Arthur J. Follie es un emprendedor serial Ingles, orador, y visionario de los negocios. Graduado de la universidad con honores y luego de realizado un MBA, se dedicó al emprendimiento desarrollando múltiples negocios en distintas áreas tanto de servicios como de productos. Actualmente su consultora brinda servicios de asesoramiento a negocios de gran envergadura. Se ha convertido en orador y ha viajado alrededor del mundo compartiendo sus historias y aprendizajes en los negocios y sus emprendimiento exitosos y sus fracasos que lo llevaron al éxito. Consagrado escritor con más de 20.000 lectores al rededor del mundo. Ha comenzado la traducción de sus obras al español luego de haber sido un rotundo éxito en su lengua natal.

Book preview

YOUR

ONLINE

SELF

How to build your personal brand and succeed at it

Arthur J. Follie

First edition: October 2020

Copyright © 2020 – Athur J. Follie

No part of this work may be reproduced by any means without the express permission of its author.

Index

PART I: THE BASIS OF PERSONAL BRAND

Understand the importance of establishing your personal brand

The Revolution of Personal Branding

The power of your personal legacy

Some current problems of personal branding, and how to manage them

PART II: BUILDING YOUR COMMUNITY

The personal brand in the digital world

Defining your Brand Personality

What is a Digital Ecosystem?

The 3 Pillars of Personal Branding

Attributes to build a Personal Brand around

PART III: BUILDING A BUSINESS AROUND

Enough of personal branding

How to monetize your work

Personal Marketing and Leadership

How to find the right audience

Personal brand management to achieve a goal

PART I: THE BASIS OF PERSONAL BRAND

Understand the importance of establishing your personal brand

Do you worry about your personal branding or do you think that establishing your personal brand is synonymous with self-promotion?

Have you already thought about the great difference that taking care of your brand can make in your career as a content producer, especially if you are a freelancer?

I do, and I didn't understand anything about it.

Wanting it or not, you already have a brand. By expressing your opinion, posting on Facebook, Twitter, LinkedIn or Instagram, you establish your brand.

That's because, consciously or unconsciously, we are always judging the people around us and, in a way, labeling them. So, when you make an outlet on one social network, publish an article or a photo on another, your brand is being drawn.

But what if you could choose exactly what label you want to have? This is where managing your personal brand comes in.

What is personal branding?

Personal branding is the management of your personal brand, acting and positioning yourself in such a way that your audience clearly understands who you are and what you offer. For that, you must know exactly what you want to be remembered for and work to design that image for your audience.

You don't have to become a LinkedIn Top Voice, found a company or record a free course to work on your personal branding.

I will show you exactly what to do, but first I need to explain a few things to you.

What is the difference between personal marketing and personal branding?

The best way to clarify this difference is by making an association between the two concepts applied in companies:

When you think of brands like Uber, Starbucks, NASA, McDonald's, Zara, some reaction, feeling or thought comes to your mind, it could be positive or negative. This emotional response caused by an image or name of a particular company, product, or person is called a brand. And its management, branding.

On the other hand, marketing can be understood as the art of meeting customer needs. It is a set of tools that work together so that the product-service reaches the market.

Therefore, personal marketing can be part of your brand management project, which in turn is a much broader concept.

Marketing focuses on the way the brand reaches and communicates with the market, while branding focuses on defining its essence and long-term philosophy.

Now that we clarify this difference, we can discuss why you should invest in your personal branding

The importance of establishing your brand

People listen to recommendations from people, not companies. I'm sure that when you think about buying a product from an unfamiliar site, your first impulse is to Google something like, Is site X trustworthy?

If you find stories of other people endorsing the company, buy without much fear. But if you see only stories from the site itself, your level of distrust increases. And if there are many complaints from people on the internet, then your level of mistrust explodes.

You don't even know the people who are recommending, or condemning the site, yet you trust them.

Now imagine, for example, that you want a material on digital nomadism and you find a book recommended by Matheus de Souza. Unless price is an obstacle, you will buy it in a matter of minutes.

Another factor that reinforces the importance of having a strong personal brand is the constant change of algorithms in social networks, which always limit the reach of company pages to favor interaction between personal profiles.

Therefore, influencer marketing is already a reality, and is closely related to branding.

Becoming an influencer

Anyone can be an influencer, even if they don't have a digital presence. It is possible that you have the power to influence in an environment as specific as that of your company, among your family or in a broad way as in a context of thousands of followers in a social network.

But you have to be critical and understand exactly why you want to become an influencer and in what area you want to be relevant.

Today, there is an idea, and even a pressure, that becoming an influencer is synonymous with success in life. Mainly in the age of social media, with various examples of people living off the number of followers they have gained.

But you must understand that the visibility of an influencer will not necessarily bring the results you are looking for. And, more importantly, understand that there is a huge difference between influence and