High-Value Offers
()
About this ebook
The digital products industry is booming. You need a great offer and to know how to launch it to the right people using the right messaging. When you nail the elements, it all fits together and you create not just a one-time revenue, but a proven way to make money for as long as you want to stay in business (+ experiment with different offers, pricing models, sales processes, etc.)
After studying the elements of a high-value offer for years now and after having released many digital products in my business, I created a simple system you can follow to go from having just a course idea to an actual offer you're ready to sell, which people desire, which you're confident in, and which can become the foundation of your business. That's the Dream Offer Method and it has 3 stages: Value > Desire > Action.
It all begins with value - what you will make possible for people, what your course will help them achieve, what the benefits for them are, and why this offer is worth it.
Your first goal is to let people see the value in the offer and increase it as much as possible. In this part of the book, we'll talk about the framework of your course, the promise you make, the outcome people will have, your pricing and how to make sure what they get in return is 10x that number.
Next comes desire. This is also demand. You need to know that people want it and who actually wants it so you can align your offer with your ideal customer. Then, there are things you can do increase their desire, which makes your offer more magnetic and can lead to more sales.
In this stage, I'll help you validate your product idea, come up with your course name, define the problems of your potential students and speak directly to their pain points, share your story in a powerful way and give proof that what you're teaching is transformational.
The third stage is action because you have to encourage and inspire people to take it, give them solid reasons for that and also make sure they act now, not just 'one day'. You're about to learn how to use scarcity and urgency in your offer and identify and handle the objections of your potential buyers so there's nothing stopping them from actually buying.
After that, I'll show you how to combine all the parts of your high-value offer and turn them into a sales page that makes your ideal student say 'HELL YES, I'M IN!'
By the end of this book, you'll know exactly what course to sell and how to validate the idea in more than one way, how to name it, set the right price for your product with one quick exercise, create bonus material so good that people buy now because of it, figure out who your ideal student is and what their challenges are, how to handle their objections, what guarantee to add to the offer, what to include on the sales page, how to overdeliver, enhance the value of your offer in multiple ways, and much more.
If you aren't planning to start a course business and are instead interested in selling another digital product, all of the information in this book will be beneficial to you so feel free to use the same approach.
As long as you have an offer to sell, you can trust the principles outlined in High-Value Offers and add the elements to it that will make it valuable and desirable.
Read more from Lidiya Kesarovska
The 10 Mental Habits That Will Become The Pillars of Your Success Rating: 0 out of 5 stars0 ratingsFinding The 1 Thing You Were Born to Do Rating: 0 out of 5 stars0 ratingsProcrastination is a Choice Rating: 0 out of 5 stars0 ratingsThis Moment Rating: 0 out of 5 stars0 ratings
Related to High-Value Offers
Related ebooks
Client Magnets: How to Attract and Win More Clients Rating: 5 out of 5 stars5/5Your Messaging Sucks: Become the Brand Your Customers Love Rating: 0 out of 5 stars0 ratingsThe Deliberate Digital Marketer: Adopt the Framework of High-Performing Marketers Rating: 0 out of 5 stars0 ratingsLinkedIn Sales Machine Rating: 5 out of 5 stars5/5Content Marketing: A Beginner’s Guide to Dominating the Market with Content Marketing Rating: 0 out of 5 stars0 ratingsAddictive Content Marketing: Drive Demand, Maximize Traffic, Sales, and Brand Recognition Rating: 0 out of 5 stars0 ratingsNiching Up: The Narrower the Market, the Bigger the Prize Rating: 4 out of 5 stars4/5Attracting Investors: A Marketing Approach to Finding Funds for Your Business Rating: 0 out of 5 stars0 ratingsThe Art of Professional Sales, Handbook for the Career Seller Rating: 0 out of 5 stars0 ratingsThe Art of Selling Anything: A Comprehensive Guide to Boost Your Sales Success Rating: 0 out of 5 stars0 ratingsGenerating Inbound Leads: A Step-by-Step Guide Book Rating: 0 out of 5 stars0 ratingsThe Rules of Attraction: Fourteen Practical Rules to Help Get the Right Clients, Talent and Resources to Come to You! Rating: 0 out of 5 stars0 ratingsMarketing Is Easy, You’re Just Doing It Wrong Rating: 0 out of 5 stars0 ratingsMarketing Fastrack: Turn Your Words Into Wealth, #1 Rating: 5 out of 5 stars5/5How to Go Viral in The Marketing World: Turn Your Business Into a Overnight Success Story by Learning How to Go Viral! Rating: 0 out of 5 stars0 ratingsYour Online Self Rating: 0 out of 5 stars0 ratingsHigh Ticket Closing Secrets by Alex Cooper:How I Close High Paying Clients Without Being Pushy or Sleazy Rating: 0 out of 5 stars0 ratingsTeenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling Rating: 0 out of 5 stars0 ratingsScale With Speed: The #1 Formula for Massive Success in Today's Marketplace Rating: 5 out of 5 stars5/5Binge Worthy Branding: Build Customer Loyalty Using AI and Personalization Like Amazon, Netflix, and Starbucks Rating: 0 out of 5 stars0 ratingsDisruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal Rating: 0 out of 5 stars0 ratings0-10K SCALE Playbook: The Unconventional Playbook for Scaling Your Agency to 10K/MO and Beyond Rating: 0 out of 5 stars0 ratingsThe Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business Rating: 4 out of 5 stars4/5Talentpreneurship: How to Build a Healthy Business, Transform the People around You, and Live the Life of Your Dreams Rating: 0 out of 5 stars0 ratingsSales Funnel Made Simple Rating: 3 out of 5 stars3/5Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise Rating: 0 out of 5 stars0 ratingsFunnel Hacks for Authors (Vol. 1): Turn Your Book into a List-Building, Money-Making, Client-Getting Machine Rating: 0 out of 5 stars0 ratingsThe Principles of Inbound Marketing Rating: 0 out of 5 stars0 ratings
Marketing For You
Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/52022 Best Ways To Make Money Online Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Passive Income Playbook Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5Summary of Derral Eves's The YouTube Formula Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Influencer: Building Your Personal Brand in the Age of Social Media Rating: 4 out of 5 stars4/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 0 out of 5 stars0 ratingsThe Millionaire Next Door Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Find Your Red Thread Rating: 5 out of 5 stars5/5
Reviews for High-Value Offers
0 ratings0 reviews