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    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
    Ebook303 pages4 hours

    Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal

    By Geoffrey Colon

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    About this ebook

    With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking.

    What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well.

    Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:

    • Selling is dead, but ongoing conversation thrives
    • Consumers generate the best content about brand
    • People tune out noise and listen to feelings
    • Curiosity leads the marketing team
    • Growth depends on merging analytics with boundless creativity

    Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!

    LanguageEnglish
    PublisherThomas Nelson
    Release dateAug 9, 2016
    ISBN9780814437407
    Author

    Geoffrey Colon

    GEOFFREY COLON is a Communications Designer and Social Data Expert at Microsoft, and was previously Vice President of Digital Strategy at Ogilvy Mather.

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      Book preview

      Disruptive Marketing - Geoffrey Colon

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