The Personal Brand Etiquette

By FRANNY ÓPRAH

The personal brand etiquette ebook

 

A guide to building your personal brand. Become a luxury influencer and create an impact.

Personal branding is the premier foundation for success; build it up well and the results will grow exponentially.We all have a personal brand; we just do not always realise it. The content that you post, from the pictures of your friends and family, to the sunsets, and the meals you enjoy, all make up your personal brand.Your personal brand identity can be harnessed for prime success. No more is social media just a casual thing we share pictures with our family on. Social media is one of the most powerful tools for business in the twenty-first century. It allows you to build an audience, share your contents, and, if used effectively, create meaningful engagement that can translate into transaction.

The Personal Brand Etiquette takes you through the process of creating a brand right from the beginning and is full of hot tips and things to keep in mind.

 

Some of the things that this book will teach you include:

• What exactly a personal brand is and why it is so important
• How to understand yourself to better create a brand
• Information on what to look for when defining your target audience
• Deciding what you have to offer your audience
• Methods to help your audience trust you
• Why you need to be authentic
• The keys to consistent branding
• Information on the benefits of different platforms
• The top secrets to deciding which media will be right for you
• The kinds of content strategies you should aim for
• How to get your audience to believe you are an authoritative voice and expert in your industry
• The smallest details that often get overlooked that will make you seem unprofessional
• Helpful reminders to ensure that you are reaching your target audience
• The down low: total followers vs total engagement 
• The keys to connecting with your audience
• Ideas to create a network
• The most important analytics to look out for
• How to use analytics to grow your brand
• The biggest overlooked tip: building a community
• Top tricks to carry your digital brand in your offline life
• Ways to incorporate your brand into your everyday life to improve credibility
• Reminders that you should be monitoring your progress
• Successful brand examples
• Gentle prompts that will help you become a better brand, once you invest the time in defining it

And so much more!

 

 

Personal branding is for everyone, regardless of the business type or industry. When you think about some of the world's biggest and most luxury iconic brands today, you also think about the people behind the creativity. Naturally, the perception, feelings and impressions that you get about these entrepreneurs, influences your perception of their work. No one is immune or exempted from the effects of branding, which is why you need to be ahead of the game, create a magical artistry with your branding and how you want the world to perceive it.

 

• Language: English
• Publisher: FRANNY ÓPRAH
• Release date: Apr 8, 2021
• ISBN: 9798201104252

FRANNY ÓPRAH

Franny Óprah is a Journalist, a Private Coach and Mentor living in the United Kingdom, Great Britain. She loves sharing knowledge, coaching & mentoring others on personal Branding. Franny is a very passionate person who will go the extra mile and over-deliver because she sees potential in you and wants you to succeed. Franny 's words of wisdom: "I believe that knowledge is power and can unlock your potential when you invest in yourself. Your personal brand showcases your uniqueness and builds the connection with your audience, It speaks louder than anything else. This is why your brand should echo who you are, what you believe in, and what you have to offer”.

Book preview

Legal Notice:

This ebook is copyright protected. This is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part or the content within this ebook without the consent of the author or copyright owner. Legal action will be pursued if this is breached.

Disclaimer

This eBook has been written for information purposes only. Every effort has been made to make this eBook as complete and accurate as possible. However, there may be mistakes in typography or content. Also, this eBook provides information only up to the publishing date. Therefore, this eBook should be used as a guide - not as the ultimate source.

The purpose of this eBook is to educate. The author and the publisher do not warrant that the information contained in this eBook is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity concerning any loss or damage caused or alleged to be caused directly or indirectly by this eBook.

ABOUT THE AUTHOR

Franny Óprah is a Journalist, a Private Coach and Mentor living in the United Kingdom, Great Britain. She loves sharing knowledge, coaching & mentoring others on personal Branding.

Franny is a very passionate person who will go the extra mile and over-deliver because she sees potential in you and wants you to succeed.

Franny 's words of wisdom:

I believe that knowledge is power and can unlock your potential when you invest in yourself. Your personal brand showcases your uniqueness and builds the connection with your audience, It speaks louder than anything else. This is why your brand should echo who you are, what you believe in, and what you have to offer.

If you would like to learn more from Franny Óprah , please visit:

https://www.frannyoprah.com

"FOR THOSE OF US WHO dream, remember...we must wake up to make it happen! Dreaming alone is not enough!’’

Diana Ross

Table of Contents

Introduction The what and why of personal branding  The first steps to creating your personal branding strategy  What is your true purpose?  Who is your target audience?  What value do you have to offer?  The three keys to the success of a credible personal brand: audience, authenticity, and consistency  Audience  Authenticity  Consistency  Which social media will best benefit your personal branding?  A website  Facebook  Twitter  Instagram  Pinterest  WordPress or other blogging platform  LinkedIn  YouTube  Podcasts  Facebook  Twitter  Instagram  Pinterest  WordPress or other blogging platform  LinkedIn  YouTube  Podcasts  Creating content  Mailing list  Free content  Smaller professional details are key  Creating proper connections within your industry  The importance of analytics  Engagement  Keyword planning and Search Engine Optimization  Public Image  Some other tips for improving search results include  Ways to live your personal branding and increase visibility  Build a network  Build an accessible community  Business cards  Dressing well  Share your story  Successful branding examples and how you can harness them  Steve Jobs  The Kardashian-Jenner Family  Hugh Hefner  Now, think about your favorite brands...  Conclusion

A picture containing diagram Description automatically generated

Introduction

To accomplish great things, we must not only act, but also dream; not only plan, but also believe.

Anatole France.

Personal branding is the premier foundation for success; build it up well and the results will grow exponentially.We all have a personal brand; we just do not always realise it. The content that you post, from the pictures of your friends and family, to the sunsets, and the meals you enjoy, all make up your personal brand.Your personal brand identity can be harnessed for prime success. No more is social media just a casual thing we share pictures with our family on. Social media is one of the most powerful tools for business in the twenty-first century. It allows you to build an audience, share your contents, and, if used effectively, create meaningful engagement that can translate into transaction.

PERSONAL BRANDING HAS never been more dominant than it is today and it's paramount that you understand the Etiquette of personal branding. With the advent and increasing popularisation of social digital media, there are, to put it mildly, so