Personal Branding 2019: Brand Yourself on Social Media Using Strategies to Win on Instagram, YouTube, Twitter, Facebook and Create the Dream Life Doing What You Love, Being a Respected Influencer

By Dominick Fletcher

Do you want to make money by doing the ridiculous things you love?

Personal branding is the sure fire way to do exactly that.

Show off your skills and talents and getting recognized for it.

Don't have any particular talents? That's fine! 

Personal Branding 2019 will teach you...
-How to get recognized 
-How to engage an audience
-How to monetize your audience
-Why you don't need a big audience

Personal Branding comes in many forms that you my not except. That is because it is as different as peoples personalities. Now more then ever it is possible to make your own job doing exactly what you love. You can become your own boss. This is the most important thing you can do. Being able to love off of something you love naturally beings everyday happiness. Having the responsibility of being self reliant is extremely self fulfilling.

Follow your dreams 
Do what you love
But most importantly, Support your life by doing what you love.

Scroll up and claim your copy today.

• Language: English
• Publisher: MC Publishing
• Release date: Jul 3, 2019
• ISBN: 9781393994374

Book preview

Introduction

How can you make your mark in an ever-evolving world? No doubt, this is a question we all ask ourselves when we see others making headway and putting their mark in their respective niches. This question or thought stems from an innate human desire to be unique. Let's face it: we all want to feel needed, important, to be the go-to-guy when an issue arises. More so, we want to have a sense of identity: something that defines our personality, career, skills, and values. The solution to this, I believe, lies in creating a personal brand. Before we proceed, let's start by defining this concept. A brand is a unique image and name that creates a lasting impression in the mind of customers. Mind you; branding comes in a variety of ways: from creating an impressive reputation to invoking a lasting emotion in people. For instance, Richard Branson is a billionaire entrepreneur who has created a personal brand from his reputation and warm personality. In fact, people relate more to his products due to his impeccable personal brand. Yes, it is an effective marketing theme that helps to distinguish yourself or product from other competitors.

Your personal brand is a way of selling yourself; a means of creating an image to define all that you embody. Think of it as a reflection of your true personality. Your personal brand differentiates you from the world, and broadcasts who you are, what you stand for, and what you have to contribute. Here's a fact: you have a personal brand already whether you like it or not. Not convinced? Here's a proof: think of someone you know and observe the thoughts that flood your mind. The person's brand image is the sum of all those memories.

Therefore, there's never been a better time to create a personal brand than this present era. Why? It's so easy to lose your sense of identity in a highly competitive and rapidly evolving world. In addition to this, the influx of disruptive technologies such as the internet has made it crucial to create an identity for yourself. Remember it is your brand that cultivates your power to be unique. Consequently, it's your uniqueness that draws people to your services, products, and lifestyle.

Branding is For Everyone

Most people think branding is limited to only business entities. Well, they are wrong. In the business world, brands are everything. In fact, brands make up for 30 percent of the stock value for S&P 500 Index companies. Here's a thought to ponder on: do you know why people prefer to buy the latest Apple products irrespective of their high prices when compared to other devices with similar features? That's not all: designer brands like Ralph Lauren and Chanel are able to demand high prices for their products due to the power of their brands. Do you still need more examples to show you the inherent power in creating a brand? I guess not. Just as these businesses were able to create an identity for themselves in their respective niches, you also can create the same effect via personal branding. Personal branding, I believe, is not only for an entrepreneur that owns a business. Rather, it's the needed ingredient to make you unique in any field irrespective of the position you occupy. Besides, people will create a personal brand for you if you don't create one for yourself. So, which do you prefer—creating a personal branding that best reflects your skills, values, and personality or an identity based on other's perception of you?

Social media: the perfect platform for personal branding

It's not enough to know the tricks and strategies for creating a personal brand. In fact, your strategies are ineffective if you don't have a platform via which you can create your brand. Therefore, you need a platform where you can successfully showcase your personal brand. No doubt, social media platforms are the best place to start when building a personal brand. Thankfully we live in an increasingly transparent world where we have access to people in different geographical locations and in different positions. Today, it's easy to communicate with people like Oprah Winfrey or Richard Branson by sending a tweet or a Facebook message. Mind you; this would have been difficult to do due to the myriad of barriers you would have to pass before you communicate with people of such status. Personally, I would say social media evens the playing field and gives you a prime opportunity to sell yourself and achieve your dreams. All you have to do is get people to pay attention to your content and let your profile stand out amidst the jumble and clutter of digital noise. Irrespective of the social media platform you choose to operate from, building a personal brand requires setting yourself apart. No doubt, there are lots of intricacies involved in building a personal brand on social media. However, you can be assured of success once you find your desired audience and create the right content to suit their taste. With time, people will start to trust your authority in your respective niche, and before you know it, you become the go-to guy you've always wanted to be.

Why I Wrote this Book

Get in here if you are looking to generate more leads and revenues for your company or organization. More so, this book is for those who want people to associate their personal brand with feelings of satisfaction, trust, and long-term success. I have painstakingly researched the strategies and tricks of achieving optimum levels of personal branding on Instagram, Facebook, Twitter, and other mainstream social media platforms out there. I would admit that some of the guidelines in this book might not relate totally to your situation. Well, this is because I'm approached this from a broad point of view in order to encompass different niches. So, make use of the information in this book and tailor it to suit your specific goals and targets. Furthermore, you will come across real-life examples of those who have built their personal brand to become influencers in their respective niche. These people are the reason behind the success of most popular brands and organizations. More so, they know what it takes to succeed and build a personal brand. Therefore, you will have the insight to know the choice or action that has the most impact on the growth of their personal brand. Additionally, you will ascertain what they count as the biggest ROI on their money and time. So, come on board as we explore the intricacies of building a personal brand.

Chapter 1: Creating a Vision for Your Personal Brand

Your brand vision might be the most important cog in creating a personal brand. Since we live in a highly competitive world, it is necessary to have a clear sense of direction to stand out. Your vision stands as the road through which you can reach your destination, which in this case, is becoming a respected Influencer in your niche. More so, it sets you apart from competitors. However, most people find it difficult to create a vision for their personal brand. Sometimes, they don't even bother to have a clear vision before jumping into the marketplace. In this chapter, you will explore why you need to create a vision for your brand. Furthermore, you will learn the important questions you need to ask before creating. That's not all? I will show you a step-by-step guide on how to create a vision for your personal brand.

Why Do You Need to Cultivate a Brand Vision?

Have you ever wondered why some people just find it easy? Most times, these set of individuals are those who always get the dream job, contract or lead. To others, it's as if they have a certain aura that makes people gravitate towards them. Well, that's one of the perks of having a brand vision. Most importantly, having a brand vision defines you and the services you render. The selling process becomes easy when you have a clear sight of your destination. Why? It’s because you will know your customers when you have a clear brand vision. More so, clients need to trust in your brand. Therefore, having a brand vision will give them the assurance that you are capable of satisfying their needs. In fact, I would say your brand vision is the foundational layer upon which you lay other components of your ideas and assets.

Therefore, you are bound to get lost if your brand vision is not solid. It is common to see so many people burn out after embarking on building their personal brand. Within a short while, they complain of creative blocks and feeling unmotivated. For you to avoid such undesirable outcomes, you need to know what your brand vision.

Still need more reasons why your brand vision is important? Well, here's one more reason for you to munch on. You will fall into the trap of comparisons if you don't have a clear vision of your destination. For example, your goal is to write books and contents on blogs and websites. On the other hand, someone else in your field has the goal to be a speaker. Let's say this other person is