Branding: Starting a Business with Top Brand Strategies and Build Successful Product

By Michael Hill

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.

It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make money. Don't be indifferent; be the difference.

Brand building is essential for today's companies. No matter if it is a big brand or a less known brand, every product has to have its customers and consumers. Also, every person who became a brand has to have a fan base to go by the name of a brand.

This book is aimed at those who want to create and establish a brand by using online tools, social networks, and platforms.

This book covers:

• What Is Branding?
• The Benefits of Building a Captivating Brand
• The Fundamentals for Building Your Brand
• Tips on How to Create and Maintain your Personal Brand
• Building a Brand
• The Impact of SEO in Your Branding Efforts
• The Traits of Successful Brands
• Branding Your Business with Social Media
• Effective Branding Techniques that attract customers
• Reasons Why Personal Brands Fade

• Language: English
• Publisher: Michael Hill
• Release date: Jun 24, 2020
• ISBN: 9781393542742

Michael Hill

Michael Hill is research supervisor at the North Carolina Office of Archives and History. He is editor of the Guide to North Carolina Highway Historical Markers and The Governors of North Carolina.

Book preview

BRANDING

Starting a Business With Top Brand Strategies and

Build Successful Product

Table of Contents

Introduction

Chapter 1: What Is Branding?

Types of brands

Chapter 2: The Benefits of Building a Captivating Brand

Business Recognition

Establishing an Image of High Quality

You can be yourself

You become more self-confident

Personal branding helps build trust and credibility with your audience

Personal branding gives you the power to showcase your special skills

In Branding We Trust

Building a legacy

It is the link with your target audience

Personal branding allows people to see what you need

Personal branding gives you clear purpose

Personal branding allows you to become a dynamic personality

Chapter 3: The Fundamentals for Building Your Brand

A Purpose Driven Business

Your Brand Must Mean Something!

Create Brand Values and Culture

It Takes a Team to Build a Brand

Promote Your Brand

Emotions and Building a Brand

The Logo and Its Effects on the Brand

When to Brand Your Business and How to Budget for Branding

Chapter 4: Tips on How to Create and Maintain your Personal Brand

First, know your authentic self

See yourself as a brand

Interact on a regular basis

Build your online assets well

Never stop learning

Connect with other strong personal brands around you

Always reinvent yourself and your brand

Chapter 5: Building a Brand

Bringing Together the Brand Team

Analyzing the Business

Analyzing the Audience

Launching the Brand

Reviewing the Brand

Defining Your Brand

Setting Goals

Personalizing Your Brand so it’s truly your own

Evaluating your brand once it’s built

Connecting your brand to your overall marketing strategy

Brand Purpose

Effective Marketing

Progress Audits

Chapter 6: The Impact of SEO in Your Branding Efforts

Why SEO and Brand Building Are Linked

Brand Strategy and SEO

Trust

Branding and SEO

Building Brand Image with SEO

Local SEO Attracts New Customers

Chapter 7: The Traits of Successful Brands

Knowledge of the Audience

The Uniqueness

The Consistency

The Need for Passion

The Exposure

Being Flexible

Engaging the Audience

Chapter 8: Branding Your Business with Social Media

Facebook

Twitter

Instagram

LinkedIn

YouTube

Chapter 9: Effective Branding Techniques that attract customers

Identify your Target Audience

Forming your Brand Image

Analyzing your Competition

Promoting your Brand

Maintaining Consistency

Know Your Audience

Brand Imaging

Keep Your Goals in Mind

Associating Yourself with Other Brands

Your Reputation Matters

Consistency

Positioning

Customer Loyalty

Chapter 10: Reasons Why Personal Brands Fade

Lack of clear direction:

Self-promotion

Inconsistency

Lack of credibility

Hype without Help - noise instead of voice

Dishonoring your audience

Insecurity

Superstar Syndrome

Redundancy

Money driven

Conclusion

Introduction

The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.

It primarily focuses on the individual brand and product, and is a tool to position you in this global world, make impact and make money. Don’t be indifferent, be the difference.

In this book, I share with you the system other successful people have used and still use to promote and position your Business to reach unimagined success.

Having an impressive business card, profile, resume or CV is not enough anymore to land you your next job or gig. You will need a strong personal brand.

Social media has become an integral part of our lives in this age. More companies are relying on social media for job recruitment and many job seekers are also using the same medium to get jobs.

This guide book is an attempt to provide practical tips to help you build your brand.

Whether you are looking for a job or selling something or recruiting, this will help you. It’s either you brand yourself or are branded out. The time is now!

The following chapters will discuss how you can get the most out of online branding so that your brand is the first one that people think about when they are trying to decide which product or service to purchase!

Brand building is essential for today’s companies. No matter if it is a big brand, or a less known, but every product has to have its customers and consumers. Also, every person who became a brand has to have a fan-base to go by the name of a brand.

This book is aimed at those who want to create and establish a brand by using online tools, social networks, and platforms.

The book reflects on many aspects of the digital era and age and what iii means in today’s world to remain fresh and desirable as a brand.

Creating a brand is also associated with the unconsciousness of consumers and the emotions your brand triggers in them. Basically, that is the most important feature to maintain a brand long-term, since customer develops loyalty based on their emotions and perception.

That’s why branding is such an important part of your business, because it’s the most recognizable part of your business and critical to differentiating you from your competitors and attracting new customers. It’s also why much thought and creativity needs to be put into what your brand is and how you will incorporate it into your overall marketing