A Solopreneur’s Guide to Business Branding

By Dwayne Anderson

Branding can be confusing...especially for the solopreneur, but you and your customers can easily compete with the big Brand boys when you employ the right strategies.
And if you want those strategies for you and/or your clients, do check  out on ; -
A Solopreneur’s Guide to Business Branding
Consistent branding increases revenues by up to 23%.
59% of consumers prefer to purchase from familiar brands
It takes 5 to 7 impressions to produce a smidge of brand awareness; Consistency of experience & repetition over time increase brand recognition.
Want exquisite and wider  exposure?
Discover how this  Instant profits  guide  to Business Branding  can  successfully market Your product  Online And Share Your exclusive  branding  to  a wider  audience .
You'll Find Out The Tips, Techniques  to build your brand and develop a social media presence in the competitive marketplace . Marketing a business or brand online has become one of the most effective  ways for  solopreneurs to reach their target audience.
Gone are the days when a good newspaper ads  or a  couple of well-designed websites  would be enough to get you on the major  business listing map. If you do not engage with skillfuture  to establish your brand’s online presence , it can easily become forgotten or overshadowed by  your rivals  and   competitors

• Language: English
• Publisher: Publisher s21598
• Release date: Aug 13, 2019
• ISBN: 9788834170182

Book preview

Anderson

A Solopreneur’s Guide to Business Branding

Table of Content

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Chapter 1 The Importance of Branding

Chapter 2 Why is Branding  Important  For The Solopreneur?

Chapter 3 Branding Challenges For Solopreneurs

Chapter 4 What Is Brand Identity?

Chapter 5 How to present your brand in all of your marketing materials

Chapter 6 How to Increase The Reach Of Your Brand T o Grow Your Business

Chapter 7 Your Brand Is About More Than Just Good Looks

Chapter 8 How to Build Your Brand by Leveraging Social Media

Chapter 9 Four Social Media Branding Strategies that Work

Chapter 10 Using Video to Drive  Brand  Awareness

Chapter 11 Creating  Images & Videos without  Using Huge Budget

Conclusion  Provide Quality  Material And Customer Service

Chapter 1

The Importance of Branding

Branding is one of the most important aspects of building a successful business. Yet few solopreneurs, that is, sole proprietors who have started their own business, ever sit down to think carefully about their branding strategy.

There are many reasons why large multi-national corporations have teams of people dedicated to managing branding.

They know exactly the types of strategies and tactics to build global brands like Coca-Cola, McDonald’s and more.

Fortunately, branding isn’t just for the big boys any more. Small business owners can brand their business effectively as well once they know how.

Let’s look in the first chapter at exactly what branding is and how it can help your business.

What is branding?

Branding is crucial whether you're a small one-man operation or a large international web company. Your brand will make or break you in terms of market share and presence.

We can think of branding as a sort of shorthand, that enables consumers to make quick decisions about who to buy from, hopefully you.

First, they have to hear about you, that is, find out that you exist. Second, they have to understand what you do.

Third, they have to understand your unique selling point (USP) or your particular value proposition. 

If they try your product or services, they will then form an impression of the quality of your product and decide whether it fits in with their lifestyle, tastes, preferences, and budget.

A good brand will achieve what we can refer to as instant recognition, good or bad, with your target consumer. 

The perception of the brand will not just be influenced by cost, but other factors as well. For example, a lot of consumers are turning to ‘greener’ products, or ones that are all natural.

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Imagine you're in the toothpaste aisle at your local supermarket. A tube of Colgate is selling for $3, next to a tube of Crest for $3, next to a no-name brand for $2, next to a Tom’s of Maine natural toothpaste for $4.

Which will a consumer pick up?

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Tom’s started in 1970, so at that time, it was one of the new kids on the block and had to go head to head with Crest and Colgate, but it achieved market share because of what the brand represented, a healthy alternative when it comes to brushing your teeth.

The vast majority of people pick up one of the brands they've heard of. They assume that because the company has a strong brand, the product is better and they have a higher chance of having a good customer experience. If they have tried it in the past, they will know which taste they prefer.

They will tend to buy it no matter what the price is. However, they can also be swayed into trying something new if the price is right and if it fits in with their values, such as the Tom’s of Maine tube. 

But first, people have to know that these brands exist. Businesses need to build brand awareness, that is, make their target customer aware that they exist. Studies have shown that it takes 17 exposures to a brand before the brand even starts to register on a consumer’s ‘radar’, and even then, if they are not interested in that niche, they will not be able to get them to try the product.

For example, we’re sure you can probably think of a couple of names of golf ball manufacturers, but if you don’t play golf, you’re never going to buy them.

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That being said, if your spouse is a golfer, you might nosy in their bag to see what they buy and give some to them as