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Personal Branding: How To Grow Your Business And Increase Your Professional Opportunities In This Digital World
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About this ebook
This personal branding book was developed around my decade-worth of digital marketing experience. I have seen strategies abruptly fail businesses and dry up their resources overnight. But there are also some whose company brands may be unheard of, but their personal name remains discussed today. Their secret sauce was being able to brand themselves effectively.
Personal branding is key to longevity, and I want to share this realization with you.
Along with a few free workbooks, I compiled my knowledge on personal branding and structured it in a simplified manner you can easily understand. As you read the chapters, you will discover how to begin branding yourself, leading you to the correct path to building a reliable personal brand.
Author
Steven J Wilson
Steven J Wilson is the Chief Personal Branding Strategist at Steven J Wilson & Associates. He helps businesses and leadership increase their brand visibility online. Steven has worked with companies in several countries. He has also worked with leadership at some well-known companies. Steven prides himself on the mantra, "Making 'putting yourself out there' less intimidating."
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Book preview
Personal Branding - Steven J Wilson
Chapter One
Why You Should Focus On Personal Branding
Whether you are growing your business or establishing the staying power of your existing business, a strong personal brand can be a massive advantage.
Competing with giant companies in your niche using reach and exposure as your only tools is challenging and extremely costly. You don’t have as many resources to spend on advertising as large businesses do.
Also, people don’t trust business brands as much as they trust relatable human beings. In fact, trust in business brands is experiencing a downward trend - a continuation of a decades long shift. This makes it harder for companies to convert people into buying
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