SAY MY NAME

What’s in a logo? In 2019, a lot. Three or four years ago, at the height of minimalist mania, it was considered somewhat naff to be seen in something obviously branded—a hangover from the Paris Hilton/ Von Dutch era. Now, logomania is back in full force, laden with irony and unequivocally chic again. Logo t-shirts staged a major comeback in 2018, and the Fendi Baguette and Dior Saddle Bags—’90s staples covered in unabashed insignia—became the new must-have arm candy. Saint Laurent, despite the name change, brandished its “YSL”