Building a Personal Brand That Stands Out

By AYAN & CO PUBLISHING

If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence. 

 

To stand out you need to understand your target audience.

 

The Personal Branding Blueprint is the one-stop shop for everything you will need to know to own a successful personal brand.

This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it.

 

Here is what you'll learn:

• What exactly a personal brand is and why it is so important
• How to understand yourself to better create a brand
• Information on what to look for when defining your target audience
• Deciding what you have to offer your audience
• Methods to help your audience trust you
• Why you need to be authentic
• The keys to consistent branding
• Information on the benefits of different platforms
• The top secrets to deciding which media will be right for you
• The kinds of content strategies you should aim for
• How to get your audience to believe you are an authoritative voice and expert in your industry
• The smallest details that often get overlooked that will make you seem unprofessional
• Helpful reminders to ensure that you are reaching your target audience
• The down low: total followers vs total engagement 
• The keys to connecting with your audience
• Ideas to create a network
• The most important analytics to look out for
• How to use analytics to grow your brand
• The biggest overlooked tip: building a community
• Top tricks to carry your digital brand in your offline life
• Ways to incorporate your brand into your everyday life to improve credibility
• Reminders that you should be monitoring your progress
• Successful brand examples
• Gentle prompts that will help you become a better brand, once you invest the time in defining it

• Language: English
• Publisher: AYAN & CO PUBLISHING
• Release date: Oct 4, 2020
• ISBN: 9781393872146

Book preview